cross-sell marketing-lead multi-touch recency 
Varicent
SEPTEMBER 14, 2020
Marketing, Sales, and Customer Success all need to be in on the strategy and playing a part to really make it effective for the business. What is Account-Based Selling? Moving forward, Customer Success is involved in the collaborative process of upselling or cross-selling. Where do they sit in our lead funnel?
Martech Advisor
MARCH 26, 2020
Artificial intelligence (AI) helps marketers scale their efforts aimed to improve engagement and customer experience (CX). Let's look at how you can use AI-powered marketing tools such as CleverTap to enhance customer engagement. But you need the right set of tools in your marketing stack to be able to do that.
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Adobe Experience Cloud Blog
DECEMBER 20, 2010
discussed the top seven ways to utilize marketing automation to generate more sales revenue. Nurture your leads to get 3 out of 4 sales opportunities that come from prospects with longer-term needs. Use outbound marketing to follow up, nurture and qualify your inbound leads. For outbound it is direct marketing (e.g.
NetLine
JANUARY 23, 2020
Strategy is the name of the game — especially for SAP North America’s Director of Digital Marketing. From increasing conversion rates to measuring content performance, he has plenty of wisdom to share when it comes to nurturing a lead. Read on as we pick Nick’s brain and explore what’s working and what’s next for B2B marketing.
Biznology
JANUARY 5, 2015
Part of the challenge today for trade show marketers is to cost effectively attract attendees. Traditional marketing approaches such as direct mail and email are becoming less effective due to both clutter and poor targeting. Not creating a marketing database. Many are not growing and/or seeing a decrease in their margin/profit.
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