WiseGuys Gives Small Firms Powerful List Selection Software
Customer Experience Matrix
APRIL 24, 2008
WiseGuys from Desktop Marketing Solutions, Inc. It is basically a system to help direct marketers select names for catalog mailings and email. But while simple query engines rely on the marketer to know whom to pick, WiseGuys provides substantial help with that decision. DMSI) is a good example of the breed.
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