ViewPoint

FEBRUARY 16, 2011

James Obermayer, Executive Director and CEO of the Sales Lead Management Association and President of Sales Leakage Consulting is a regular guest blogger with ViewPoint. What differences in marketing and sales management would have occurred if CRM with all of its benefits had not been a part of B2B and B2C marketing?

CRM 120

CRM Wikipedia Marketing Automation Services Marketing Management 120

ViewPoint

AUGUST 21, 2012

James Obermayer, Executive Director and CEO of the Sales Lead Management Association and President of Sales Leakage Consulting is a regular guest blogger with ViewPoint. In companies that have a lack of sales lead follow-up, they often buy CRM software products to shore up areas of non-compliance, which accomplishes very little.

Work Management 120

Work Management Marketing Automation Services Marketing Management Wikipedia 120

Customer Experience Matrix

DECEMBER 8, 2006

I consider that success because that’s when they hire consultants. Better than nothing but not too impressive—think how many CRM conferences there are. Of course, there are several titles related to CRM software (Microsoft CRM, Goldmine, ACT!, How about the big consultancies—McKinsey, Accenture, and such?

Work Management 120

Work Management Marketing Management Wikipedia Buzz 120

Convince & Convert

AUGUST 10, 2010

If it is, we’ll include it in Viral Heat. If it’s not, then we don’t. We are aggregating vast amounts of data, and in our integration with Facebook for example, we don’t open up everything we get because some of it just isn’t relevant. I asked the CEOs about how this is working in practice.

Paid Content 134

Paid Content CRM Paid Search Agency Social Media 134

Convince & Convert

JULY 21, 2010

She spends her days thinking about social media, public relations and digital strategies for her agency’s consumer focused clients. You can find her on Twitter or, if you’re lucky, behind a rolling pin making a fresh pie. The Lawyers Are Coming Social networks give people the ability to share incredible volumes of content.

Social Media 155

Social Media Paid Content Media Advertising Agencies 155

ViewPoint

SEPTEMBER 19, 2011

James Obermayer, Executive Director and CEO of the Sales Lead Management Association and President of Sales Leakage Consulting is a regular guest blogger with ViewPoint. Thank you Wikipedia). Is it the CRM system, without which so much important information would be lost? Sales Lead Follow-Up is the Keystone.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation CRM Automation 120

Buzz Marketing for Technology

JULY 7, 2008

In this scenario, you really need Program/Project mgmt and your consulting partner (in my opinion) should not be your PMO. They were very in sync and collaborative and having them there prevents a large “translation&# effort from what we learned and decided to the partners who will ultimately help them implement.

Social Media 100

Social Media Communities Wiki Work Management 100