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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

However, a lot of people making that news have created expectations and beliefs about social media that aren’t true. Social Media is Inexpensive False. As Charlene Li said recently, social media trades media cost for labor cost. Social Media is Fast False. It’s not hard, it’s complicated.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

We may be the least vindictive, grudge-holding society ever. For the most part, we’ve forgiven Tyson, Clinton, Nixon (my father-in-law is still a hater), Tylenol and about 63,157 other transgressions. .&# This morning, I opened USA Today to find a full-page ad from BP that earnestly promises that they will make it all better.

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Nuggets from Social Media workshops as of late. : Community Group Therapy

Buzz Marketing for Technology

I’d like to say I’m getting this codified down to a common process such that each workshop is easier to repeat, but the reality is they are each governed by some of their own unique characteristics. The answer is NOT always social media/community - that would be another warning sign if it was.

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The 10 Best Customer Service and Customer Engagement Platforms

Webbiquity

those in business/industrial firms, government agencies, non-profits, educational institutions, financial services, and healthcare) are well aware of the data they are providing to vendors, just through normal product usage. But it also means a dramatic leap in customer expectations. Professional customers (i.e., 2) Zendesk.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

And that’s how I pick the right social media monitoring tool for the job. But I get a lot of questions about why I like particular tools better than others and how I decide to use which, so here’s a summary of my thought process that I hope will help you make a similar decision for your client or your organization. What about you?

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Social Pros 29 – Lauren Vargas, Aetna

Convince & Convert

This is Episode 29 of the Social Pros Podcast : Real People Doing Real Work in Social Media. Read on for insights from Lauren plus Eric Boggs ‘s Social Media Stat of the Week ( This week : 62% of adults use social media for fear of missing out.). This episode features Lauren Vargas of Aetna. Listen Now.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

But, one of greatest benefits of social media is that it puts the shortcomings of your operations department in marketing’s lap, and vice-versa. The customers that take you to task in social media aren’t the ones you need to worry about. Ultimately, this will make for stronger companies.