Ambal's Amusings

OCTOBER 15, 2009

Read these interesting blog posts on B2B marketing ROI: Kevin Joyce's Untangling B2B Marketing Campaigns ROI , Jon Miller's Improving B2B Marketing ROI: Thought Leadership With Merry Elrick , Tom Scearce's Three metrics that are more useful than Cost per Lead. Sales Lead Expert’s Learning Center. MarketingSherpa.

ROI 100

ROI B2B Marketing Paid Search Agency Planning 100

Unbounce

APRIL 14, 2020

You’re often dealing with a longer sales cycle, multiple different decision-makers, and a complex offering that’s tricky to explain without info-dumping all over the page. (Ew.). The digital asset management company applies the rule of three when presenting their key benefits and testimonials. Landing page example from Impraise.

Landing Pages 145

Landing Pages Examples Top of Funnel Best Practices 145

Marketing Insider Group

DECEMBER 8, 2020

There are many free lead generation tactics out there, but few will help you maximize your ROI. Unbounce’s gated content stats reveal more campaigns with conversion rates that fall between 19-45%. If your website doesn’t have a testimonials page or a reviews feature, it could be hurting your chances to get contacted.

Lead Ranking 344

Lead Ranking Lead Generation Paid Content Lead Scoring 344

Vidyard

JANUARY 6, 2022

Stats Around Video Engagement 2.4.1 Optimize Support with CRM Integration and Video Analytics 6.1 Support CRM Integration 6.2 Where to Use Video in the Sales Cycle 4.1 Post-Sale 5. Video Analytics and Video Marketing ROI 10.1 Measure Your Video Marketing ROI 6. Sales videos: 2.

Enterprise Management 73

Enterprise Management Sales Management Budget Programs Top of Funnel 73

Vidyard

FEBRUARY 2, 2021

Stats Around Video Engagement 2.4.1 Optimize Support with CRM Integration and Video Analytics 6.1 Support CRM Integration 6.2 Where to Use Video in the Sales Cycle 4.1 Post-Sale 5. Video Analytics and Video Marketing ROI 10.1 Measure Your Video Marketing ROI 6. Sales videos: 2.

Sales Management 65

Sales Management Top of Funnel Video Marketing Paid Content 65

Vidyard

SEPTEMBER 14, 2021

Video for Sales Statistics 1.1 Stats Around Video Engagement 2.5 The Benefits of Video for Sales 1.1 Sales videos: 2. Where to Use Video Throughout Your Sales Cycle 2.1 The 3 Types of Video for Sales 3.1 Separate Customer Testimonials into Tiers 2.5 What is a Sales Pipeline? Post-Sale 5.

Marketing Budget 65

Marketing Budget Enterprise Management Work Management Marketing Management 65

Single Grain

NOVEMBER 8, 2019

We want to be very clear that this is just our map for content types — there is no real consensus on which types of content work best in each stage because it depends a lot on your sales cycle, your industry and your audience. Just the Stats: Why Should You Leverage Video Marketing. Dive Deeper: . 4) Infographics.

Top of Funnel 112

Top of Funnel Sales Management Marketing Funnels Paid Content 112