Lattice

MARCH 22, 2016

Predictive analytics platforms give you the ability to look at all the data you already have about your prospects and customers – e.g. marketing automation, sales interactions (CRM), support tickets, transactions, product usages, etc. Big data processing and machine learning.

Account Based Marketing 100

Account Based Marketing DemandBase SMB ABM 100

Lattice

MARCH 21, 2016

Predictive analytics platforms give you the ability to look at all the data you already have about your prospects and customers – e.g. marketing automation, sales interactions (CRM), support tickets, transactions, product usages, etc. Big data processing and machine learning.

Account Based Marketing 100

Account Based Marketing DemandBase SMB ABM 100

Lattice

OCTOBER 23, 2015

While predictive on its own provides value, it becomes “super-charged” when you combine it with other layers of data, process, and technology within your marketing organization. Jack Speyer – Director Global CRM, SunPower. Alexandre Papillaud – Marketing Director Global Demand Center, Intel Secruity @apapillaud.

Demand Generation 100

Demand Generation Buzz Marketing & Strategy Intent Data 100

Lattice

NOVEMBER 18, 2015

It’s looking ahead so you can optimize your funnel earlier in the process – you don’t have to wait. Modern marketers already have a wealth of knowledge about their customers and prospects in their CRM and marketing automation systems. You can pull the trigger sooner on your ideas. How Predictive Marketing Works.

Top of Funnel 100

Top of Funnel Analytics Demand Lead Ranking 100

Lattice

OCTOBER 5, 2016

For 90% of our deployments, these “external signals” are much better predictors than signals derived from CRM or Marketing automation alone. Each of these signals is fed into predictions of future purchases. Nowhere is this trend clearer than in the world of AI applications.

Marketing AI 190

Marketing AI Marketing Automation Services B2B Sales Lead Ranking 190