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HubSpot’s September releases: A manager’s guide

Martech

HubSpot’s September releases include templates for Campaigns, simpler ways to edit information for CRM records, pre-built reporting for SEO and HubSpot Payments, improved video overlay tools and segmentation, and streamlined new user setup features. Use Campaign templates to recreate successful campaigns quickly.

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The B2B Marketer’s Quick Start Guide: Marketing Automation

Heinz Marketing

Features/functionality: Lead Nurturing & Management: Nurture potential customers from inquiry to close by managing leads and strategic accounts with automated journey flows and CRM integrations. Integrations: Adobe Experience Cloud, Salesforce, Microsoft Dynamics, SAP C4C CRM, Google, Facebook, LinkedIn, and more.

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11 Best Marketing Automation Software for Small Businesses

Optinmonster

Constant Contact has marketing automation pathway templates to help you get started. Brevo (formerly SendinBlue) Brevo has grown from an awesome email service provider to a full CRM platform that lets you build relationships throughout the customer journey. Pro plans start at $25/month and you can add SMS and chat as needed.

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15 Best Email Lead Generation Techniques and Strategies

Optinmonster

Lead generation is not just about collecting leads but also nurturing them along the journey towards a purchase decision. For example, LinkedIn is a great platform for B2B lead gen, while Instagram is probably a better bet for B2C businesses. Outbound : Sending cold emails to prospects in your target audience. Valuable Content.

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The Best Marketo Add-Ons for SMB

SmartBug Media

Marketo allows you to manage truly multi-channel marketing experiences across social, web, and digital ads—and sales empowerment tools help your reps build consistent email journeys throughout the customer lifecycle. Sales Insights helps your sales team see Marketo data without leaving your CRM. Sales Insights. De-duplicate your leads.

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Top 10 Marketing Automation Software Platforms for 2020

Martech Advisor

From deciphering complex customer journeys to tracking multiple customer touchpoints, marketing automation tools enable marketers to track every action taken by prospects. In this article, we look at the top ten best marketing automation software platforms that marketers can consider to begin their automation journey in 2020.

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Top 10 Best Email Marketing Services Software Platforms for 2020

Martech Advisor

Your email tool must provide the feature of merge tags for data points that allows the sync of customer data directly into your email template for personalization. Ready-made Templates and Non-technical Editor. Your email marketing tool must provide basic email template designs that you can use for your campaigns with required changes.