Why SKAGs Are No Longer a PPC Best Practice (and How to Respond)
Unbounce
MARCH 7, 2019
But SKAGs mitigated the impact of variation by ensuring that keywords highlighted in each ad matched the query, while also avoiding the risk of error associated with DKI (Dynamic Keyword Insertion). Keyword-level lead quality indicators for accounts importing URL parameters to a CRM. One size fits none.”
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