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3 Rules for Better Video Marketing

Convince & Convert

However, Forrester points out that from a marketing perspective it’s insufficient to only use these non-commercial platforms that offer limited visibility into the performance of your content and no integration with your other marketing and sales tools, such as marketing automation and CRM.

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12 Online Digital Marketing Analytics Tools for Growing Businesses

Digilant

These tools help support the digital marketing strategy by measuring and managing performance. What do these online marketing analytics tools provide? These tools may include following features or capabilities: Data from all channels in the marketing mix. This platform offers an integration with Google Analytics.

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12 Online Marketing Analytics Tools for Growing Businesses

Digilant

These tools help support the digital marketing strategy by measuring and managing performance. What do these online marketing analytics tools provide? These tools may include following features or capabilities: Data from all channels in the marketing mix. This platform offers an integration with Google Analytics.

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Are You Seizing the Power of Social Media Attribution?

Convince & Convert

Barry: You showed me a report published by Forrester, and in it is something that says, “Marketing needs to measure the sales opportunities generated and use data to continuously optimize the ROI achieved across a well-considered marketing mix.” That speaks to marketing justifying its existence and its efforts, doesn’t it?

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Why a Single Source of Truth Is a Huge Deal

Full Circle Insights

That’s why the company was built from the ground up on the principle that marketing data should reside in the CRM. We’ve seen what a difference it can make when sales and marketing share a single source of truth. Optimizing Marketing Outcomes Over Time. Optimize Your Marketing Mix in Salesforce.

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Top 56 B2B Marketing Posts October 2010

B2B Marketing Zone Posts

Social CRM: Curb Your Enthusiasm , October 7, 2010 If you’re a marketer in a medium-to large-sized B2B company, you’re almost certainly using customer relationship management (CRM) software to track your customers and prospects. In lead generation marketing our goal is to get visitors to take action. Enterprise 2.0.

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Marketing Automation Trends for 2010

LeadSloth

Jeff Ogden , Director of Marketing, Aplicor & President, Find New Customers. Manager, Inbound Marketing, Marketo. Mike Volpe , VP of Inbound Marketing, Hubspot. If you aren’t recycling leads (and most marketers aren’t), you are wasting a significant percentage of your marketing dollars.