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How to Choose a Privacy Compliant A/B Testing Tool (Our Guide for German Optimizers)

Convert

The EU, for example, passed the landmark General Data Protection Regulation (GDPR) in 2018, to tighten data privacy regulations and California enforced the California Consumer Privacy Act (CCPA) in 2020. How did they prepare for the GDPR, BDSG, and TTDSG laws? Does this record correspond to the legal requirements of Article 30 GDPR ?

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Top Challenges for eCommerce Advertising Platforms in 2020

QuanticMind

Today’s eCommerce businesses have many options when choosing advertising platforms to work with, but the digital marketing landscape is constantly changing, along with the needs of advertisers. Platforms must keep up with these transformations in order to help eCommerce businesses drive more sales and revenue in the long term.

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8 Powerful Reasons Why You Should Never Buy Email Lists

Optinmonster

An email list includes a list of names, email addresses, and perhaps other demographic data like company name or income level. GDPR states that you need people’s consent to contact them through email. billion in early 2023 after it violated the GDPR rule against processing people’s personal data from the EU to the USA.

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We’ll Take the B2C Special: Fully Personalized and Self-Directed Email Experiences

Litmus

Readily available data—demographic, firmographic, behavioral, or contextual data, for example — can inform personalization strategies, including sending emails. Use the data in your CRM to personalize by adding someone’s name, incorporating timed content to drive a sense of urgency, or adding an image or call-to-action (CTA).

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What Is A Data Management Platform (DMP) in A/B Testing?

Convert

Information is stored in cookies or Javascript variables (a few examples of these below) that can carry values from multiple touchpoints in the customer journey like user behavior, CRM data, mobile data, purchase data, social media interactions, etc. What Is a DMP Used for? Second-party data. Third-party data.

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Integrations A/B Testing: How to Ace Experimentation Using Integrations

Convert

For example, you can use demographic data from data management platforms, to run specific variations. Perhaps, a CRM or a CMS? eCommerce Platforms. eCommerce store managers can use A/B experiences to test and measure the impact of everything , from the color of “Buy Now” buttons to the layout of a site.

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How Will the Next Generation of Email Influence ABM?

Terminus

But for every 15 random cold emails or promotional eCommerce offers I open, I’m usually able to pick up one or two nuggets of inspiration I can incorporate into my own marketing efforts for the Terminus Demand Gen team. It’s also critical to consider GDPR and CAN-SPAM compliance. Are most of them useless?