CRM DemandBase SMB Webinar Metrics 
Lattice
MARCH 22, 2016
For example: Demandbase targets 3,000 accounts as part of their program. A financial payments processor targets millions of accounts – they target the “S” side of the SMB market. According to them, step #1 to driving scale is getting strategy and alignment right. EMC targets hundreds of thousands of customers.
Lattice
MARCH 21, 2016
For example: Demandbase targets 3,000 accounts as part of their program. A financial payments processor targets millions of accounts – they target the “S” side of the SMB market. According to them, step #1 to driving scale is getting strategy and alignment right. EMC targets hundreds of thousands of customers.
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Lattice
MAY 24, 2016
We’ve found that companies that drive outsized success using an account-based strategy are executing at scale across multiple target markets. For example: Demandbase runs an account-based program across 3,000 accounts (including enterprise and mid-market segments). They’ve seen up to 285% higher win rates and 35% higher deal sizes.
FunnelEnvy
MARCH 17, 2020
Like in B2B, where you may have 4-5 different offers like free trial, request demo, request pricing, book a Drift meeting, download whitepaper, or register for a webinar. The strategy here is to instrument more meaningful data events and attributes to feed the predictive model, often referred to as feature engineering.
FunnelEnvy
MARCH 7, 2018
Since much of our segmentation is done at an account level (SMB, enterprise, industry vertical) we should consider these attributes as well. They have Demandbase and Engagio, so it’s safe to say that Account Based Marketing (ABM) is a strategic priority. Submitted free trial form or ask an expert form.
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