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Building Your B2B Marketing Database

Biznology

Without a robust collection of contact information, firmographic and transactional data about customers and prospects, you are adrift when it comes to customer segmentation, analytics, and marketing communications of all sorts, whether for acquiring new customers or to expand the value of existing customers.

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What Do You Need for Successful Nurturing?

ANNUITAS

Lead nurturing is a hot topic right now. It seems that most of my recent conversations with prospects, customers and others in the B2B marketing industry are centered on lead nurturing. My personal experience is that marketers definitely want to (and in some cases, are planning to) deploy lead nurturing of some kind.

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LeanData Announces Series A Funding Led By Shasta Ventures and Felicis Ventures

LeanData

“Before I started LeanData, I was building a sales and marketing team and was appalled by the poor quality of the data in our CRM and marketing automation system. This led to poor customer experiences and inefficient use of my sales team’s efforts. The LeanData product suite is comprised of 2 solutions.

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LeanData Announces Series A Funding Led By Shasta Ventures and Felicis Ventures

LeanData

“Before I started LeanData, I was building a sales and marketing team and was appalled by the poor quality of the data in our CRM and marketing automation system. This led to poor customer experiences and inefficient use of my sales team’s efforts. The LeanData product suite is comprised of 2 solutions.