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Building Your B2B Marketing Database

Biznology

Qualification questions (from lead qualification processes). Unique identifier (to match and de-duplicate records). Once these elements are pulled in, matched and de-duplicated, it’s time to consider external data sources. Survey questions (e.g., from market research). Customer service history.

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What Do You Need for Successful Nurturing?

ANNUITAS

This of course meant that the 4,000 leads the organization thought they were generating were actually much less. To make matters worse, the company’s solution to cleaning data was to have the sales team delete duplicate records, leaving just one. Make sure you define a process for how data is compiled , segmented, and de-duped.

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LeanData Announces Series A Funding Led By Shasta Ventures and Felicis Ventures

LeanData

Lead2Account – To help sales and marketing view, organize and take quick action on the lead qualification process for account based selling. Data Quality – For continuous de-duplication, filtering, matching, and lead conversion to contacts and accounts. The LeanData product suite is comprised of 2 solutions.

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LeanData Announces Series A Funding Led By Shasta Ventures and Felicis Ventures

LeanData

Lead2Account – To help sales and marketing view, organize and take quick action on the lead qualification process for account based selling. Data Quality – For continuous de-duplication, filtering, matching, and lead conversion to contacts and accounts. The LeanData product suite is comprised of 2 solutions.