Martech Advisor

JANUARY 28, 2020

January 28 is celebrated as Data Privacy Day to raise awareness about the importance of data privacy and security. Here are five practices to help you safeguard customer data and build customer trust and loyalty. Promote a Culture of Data Privacy. For instance, hiring a DPO is mandatory under GDPR compliance.

Privacy 99

Privacy Loyalty Work Management CPO 99

Martech Advisor

FEBRUARY 14, 2020

Marketers are beginning to see value in being true to the brand voice and genuine to get user's attention and loyalty. Just like a Valentine’s Day gift, the way you treat a customer needs to be thoughtful and personal, demonstrating how much you value them while respecting their privacy preferences.

Campaigns 105

Campaigns CPO Best Practices Advertising Agencies 105

Webbiquity

JUNE 6, 2011

Michael has been working in marketing and sales for over 17 years in various roles where he uses customer insights to drive sales, ROI and customer loyalty through effective sales and marketing strategies. Past adventures CPO @Klout, CEO at Talkingpoint, president @MarketWatch, founder/chairman/CEO at BigCharts Philip’s.

Twitter 100

Twitter Enterprise Management Paid Search Agency Work Management 100