Metadata

APRIL 9, 2024

Some of that might be great onboarding and support, but a lot of it can actually be marketing best practices (gates or ungated?), I’ve worn almost every hat on Metadata’s go-to-market (GTM) side of the house. Recently, I stepped into a new role—this time as the VP of Marketing Services. But let me back up.

Ideal Customer Profiles 52

Ideal Customer Profiles Marketing AI Demand Generation Agencies Paid Search Agency 52

SnapApp

APRIL 4, 2018

Demonstrating the value of any marketing campaign is challenging. In fact, 43% of companies list it as the biggest marketing challenge: . . This is amplified in the B2B marketing arena where longer sales cycles and multiple touchpoints across a range of different channels make KPI selection and attribution much more complex. .

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

Hubspot

AUGUST 8, 2019

Marketers, can we be honest with each other for a second? As a marketer, PPC is a skill that you should have in your toolbelt — or at least have a basic understanding of. This guide will help you grasp pay-per-click marketing in its entirety. And, if done responsibly , PPC can be integral to your inbound marketing strategy.

Paid Content 77

Paid Content PPC Cost Per Thousand Cost Per Click 77

NetLine

AUGUST 9, 2023

“Half the money I spend on advertising is wasted; the trouble is, I don’t know which half.” – John Wanamaker John Wanamaker was considered to be a marketing guru long before there were marketing gurus. (It With giants like Google planning to shelve cookies, we’re thrust into a new era: The post-cookie world.

Marketing Attribution 52

Marketing Attribution Marketing Analytics Tools Marketing AI Digital Asset Management 52

Single Grain

DECEMBER 8, 2023

Solid Return on Ad Spend If you read our LinkedIn statistics post, you may recall that 58% of marketers say that this platform produces the best value with regards to Return on Ad Spend (ROAS). B2B Focused : LinkedIn is particularly effective for B2B marketing due to its professional user base.

Paid Content 105

Paid Content Paid Search Agency Linkedin Cost Per Thousand 105

Single Grain

APRIL 1, 2020

Email marketing. If you can master these three sources while simultaneously uncovering a powerful sales and marketing alignment and nurturing your leads, in due time you can turn things around. For example, if your ideal customer is C-level managers and founders, then go and check who you've been bringing in so far.

Lead Generation 126

Lead Generation Lead Ranking Sales Management Sales Qualified Leads 126

Convert

NOVEMBER 8, 2022

No, not as many marketers are crazy about it as they once were. tracking accuracy got all messed up. And not every channel has the exact audience plus intent combo that matches your brand, price range, and offers. You have to understand and cater to intent. Intent rules all. “PPC is dead.”. PPC is dying.”.

PPC 59

PPC Paid Content Lead Ranking Cost per Acquisition 59