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Baidu Limits PPC Ad Space: What This Means for B2B Marketers

KoMarketing Associates

Advertisers who were happy appearing somewhere on the search engine results page will have to decide if it’s worth increasing their bids to remain at the top of the SERP. One potential benefit is the Baidu SERP will be significantly less crowded. For B2B marketers, that means SEO efforts are now more important that before.

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18 Ways to Guarantee Nobody Misses Your Next Webinar

Hubspot

We’ve set the Guinness World Record for largest online marketing seminar, we've hosted webinars with partners such as Facebook , LinkedIn and Salesforce and we’re able to host and promote in-house because of the modern marketing team we’ve built! Here at HubSpot, we know a thing or two about webinars.

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How to Choose a Digital Marketing Agency That Delivers Results

Single Grain

So understanding how to choose a digital marketing agency is crucial. With a plethora of online marketing strategies like social media, PPC, email, content and SEO, it’s easy to get overwhelmed as to which to focus on. Digital marketing agencies promise to navigate these waters on your behalf.

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8 Powerful SEM Strategies You Need to Master

Single Grain

Off-page SEO: This refers to actions taken outside of your own website to impact your rankings within SERPs. This includes tactics like link building, social bookmarking and social media marketing. I can see the search volume, the cost per click (CPC) for the Google Ads campaign, and the keyword difficulty score for the SEO campaign.

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How B2B Advertisers Can Deal With Google’s Sidebar Changes

KoMarketing Associates

The bid for position AdWords script can help ensure that your ads are staying at the top of the SERPs. Find long-tail or related keywords with lower volume but still relevant to your potential customer. You can set a bid adjustment for mobile devices up to 300% of your specified CPC. In Closing.