CPC Doubleclick Online Marketing ROAS 
QuanticMind
OCTOBER 2, 2018
Google Marketing Platform, which combines DoubleClick and Google Analytics 360. Google Ad Manager, which combines DoubleClick for Publishers and DoubleClick Ad Exchange. For businesses that have apps, Universal App Campaigns can play an integral role in the overall online marketing strategy.
Inbox Insight
DECEMBER 18, 2018
Cost Per Click (CPC) – average cost of user click-through (when user clicks ad). DoubleClick – a Google marketing platform that combines advertising and analytics. 2nd Party Data – data sets that Google have modelled with the DoubleClick environment based on an advertiser’s 1st party data.
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