QuanticMind
OCTOBER 2, 2018
Google Marketing Platform, which combines DoubleClick and Google Analytics 360. Google Ad Manager, which combines DoubleClick for Publishers and DoubleClick Ad Exchange. For businesses that have apps, Universal App Campaigns can play an integral role in the overall online marketing strategy.
Inbox Insight
DECEMBER 18, 2018
DoubleClick – a Google marketing platform that combines advertising and analytics. Dynamic Creative Optimisation (DCO) – allows marketers to create multiple versions of the same ad from a single Ad Tag , facilitating sophisticated targeting and optimisation. 1st Party Data – this includes sign-up, social, and CRM data.
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