Martech

MARCH 11, 2024

A common oversight among marketers is the assumption that one-to-one marketing is crucial despite evidence from conversion metrics indicating that top-of-funnel awareness and mid-funnel targeting often deliver superior return on ad spend (ROAS).

Cost per Acquisition 125

Cost per Acquisition Multi-Touch Attribution Data Hygiene Top of Funnel 125

Liveintent

JUNE 15, 2021

Healthcare marketers, in particular, have a big opportunity to diversify their marketing mix to educate customers about new telehealth services and prove their value during tough financial times. “CPM, CPC, and CPAs are going to go up. ROAS is going to go down. It’s prime for performance marketing.

ROAS 62

ROAS Paid Search Agency Cost Per Thousand CPM 62

Outbrain

FEBRUARY 8, 2022

The combination of a creative campaign with world-famous personalities, like Roger Federer and Mike Horn, and the power of Outbrain’s Native Awareness+ suite enabled Switzerland’s national marketing and sales arm to achieve 75% campaign viewability and a CTR 2.3-times times the campaign benchmark. Read Switzerland Tourism success story.

CPA 36

CPA Cost per Acquisition Best Practices ROAS 36

Hubspot

JULY 15, 2020

Define your marketing mix and invest in the channels most likely to reach and engage your audience with the right messaging. When you ask marketers what being 'account-based' means, some jump to in-person events, direct mail, special sporting events, or dinners with high-value prospects — you name it. The resounding answer?

Demand Generation 94

Demand Generation Account Based Marketing Ideal Customer Profiles ABM 94

Outbrain

NOVEMBER 25, 2019

This has opened the gate for other channels to provide ROAS-friendly support — from connected TV placements through Hulu to interest-based native advertising through Outbrain. Brainy Tips: Diversify your marketing mix beyond Social and Search to reach audiences during heightened moments of brand discovery.

Brand Identity 33

Brand Identity Branding Storytelling Funnel Advertising 33