CPA, Marketing Mix, Multi-Touch Attribution and ROAS

Google’s cookie deprecation: An essential marketing playbook for the post-cookie era

Martech

MARCH 11, 2024

A common oversight among marketers is the assumption that one-to-one marketing is crucial despite evidence from conversion metrics indicating that top-of-funnel awareness and mid-funnel targeting often deliver superior return on ad spend (ROAS). This shift also has implications for your attribution model.

Cost per Acquisition

Cost per Acquisition Multi-Touch Attribution Data Hygiene Top of Funnel

Why ABM Is Your Small Team's Secret Weapon

Hubspot

JULY 15, 2020

That's why it's especially powerful for teams without overflowing budgets — because ABM enables you to start with ready-to-buy, high-fit accounts and tailor how you engage with them until you're able to have a fast-tracked funnel from the first to last touch. This will look like CTR, CPM, CPA, CTOR, etc. The resounding answer?

Demand Generation

Demand Generation Account Based Marketing Ideal Customer Profiles ABM

B2B Marketing Zone

Google’s cookie deprecation: An essential marketing playbook for the post-cookie era

Why ABM Is Your Small Team's Secret Weapon

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