SMX East 2017 Day 1 – Online-to-Offline, Shopping, Display
QuanticMind
OCTOBER 24, 2017
Uncapped budgets lead to cheaper CPCs and more clicks, which drive higher CVR at lower CPA. It’s recommended that this targeting type be combined with other targeting types for those with CPA or budget goals. Therefore, they aren’t ideal for campaigns with strict CPA goals.
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