A Jargon Busting Guide to B2B Programmatic Advertising
Inbox Insight
DECEMBER 18, 2018
We’ve pulled together key terms, concepts and AdTech acronyms into this easy-to-digest glossary of Programmatic advertising terms. As B2B entry into Programmatic advertising continues to evolve and gather momentum, we’ll be keeping pace by regularly updating this glossary. Do you know your DCO from your DMP?
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