Marketing Craftmanship

JULY 13, 2011

This CPA firm’s follow-up marketing effort, which combined the bar association’s implied third-party endorsement with its managing partner’s thought leadership in practice management, resulted in new relationships with three law firms that had not attended the seminar.

B2B Marketing 100

B2B Marketing Work Management Planning B2B 100

Marketing Craftmanship

JANUARY 16, 2013

For example, a 25-person CPA firm with an emerging practice among medium-size, privately held businesses sought to add a pharmaceutical company to its client list. B2B firms can avoid the pitfalls of tactical soup by being selective in the type and volume of marketing tactics they apply.

B2B Marketing 100

B2B Marketing Tactics B2B Advertising Agencies 100

Marketing Craftmanship

NOVEMBER 18, 2013

Despite PRSA’s best efforts, its APR designation does not carry the same weight as MD, JD, CPA, CFA, an MBA degree, or even a Six Sigma belt.

Public Relations 100

Public Relations Work Management PR Planning 100

Marketing Craftmanship

APRIL 17, 2011

If motivated, you can learn as much as your CPA knows about arcane tax laws, as much as your lawyer knows about divorce agreements, or as much as your real estate broker knows about mortgage lending. As the client, would you prefer to be schmoozed by your CPA, or to have him increase your tax refund by $1,500?

Transparency 100

Transparency CPA Cost per Acquisition Planning 100