Marketing Craftmanship

NOVEMBER 18, 2013

Despite PRSA’s best efforts, its APR designation does not carry the same weight as MD, JD, CPA, CFA, an MBA degree, or even a Six Sigma belt.

Public Relations 199

Public Relations Ethics PR Government 199

Marketing Craftmanship

JULY 13, 2011

This CPA firm’s follow-up marketing effort, which combined the bar association’s implied third-party endorsement with its managing partner’s thought leadership in practice management, resulted in new relationships with three law firms that had not attended the seminar.

Work 151

Work CPA Merchandising Conference 151

Marketing Craftmanship

JANUARY 16, 2013

For example, a 25-person CPA firm with an emerging practice among medium-size, privately held businesses sought to add a pharmaceutical company to its client list. Is Your B2B Marketing a Tactical Hodge Podge?

Tactics 130

Tactics Public Relations CPA Merchandising 130

Marketing Craftmanship

APRIL 17, 2011

If motivated, you can learn as much as your CPA knows about arcane tax laws, as much as your lawyer knows about divorce agreements, or as much as your real estate broker knows about mortgage lending. As the client, would you prefer to be schmoozed by your CPA, or to have him increase your tax refund by $1,500? So keep your former CPA’s phone number, because your TurboTax customer service rep will not be helpful at a tax audit with the IRS.

Transparency 109

Transparency Internet CPA Broker 109

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Hinge Marketing

AUGUST 3, 2015

For years, CPA marketing evolved only gradually, moving forward by the force of inertia. But powerful forces are reshaping the marketplace, and CPA marketing must adapt to keep up. What does all of this change mean for CPA firms who want to grow?

CPA 123

CPA Transparency Service Benchmark 123

Hinge Marketing

DECEMBER 9, 2013

Such is the case with CPA marketing. So we decided to take action and identify the most destructive and pervasive CPA marketing myths. CPA firms underestimate it’s importance. These gaps have tremendous implications for CPA marketing.

CPA 122

CPA Trust Proposal Relationship 122

Buzz Marketing for Technology

AUGUST 10, 2009

Cost per Acquisition (the old CPA) has been around since the dawn of the internet. In my last blog post we discussed How Social Commerce will lead to Advocacy Based Marketing (ABM) because of things like Facebook Connect.

CPA 130

CPA Cost CPM Cost Per Thousand 130

Hinge Marketing

MAY 12, 2014

The Hinge Research Institute partnered with the Association for Accounting Marketing to conduct a benchmarking study on CPA marketing spending and organic firm growth. For CPA firms looking to stay competitive, marketing is too important to be an afterthought.

CPA 111

CPA Budget Research Comparison 111

QuanticMind

AUGUST 23, 2018

Ready to learn how one of the biggest web companies in the world increased PPC revenue while simultaneously decreasing their CPA? In this Moz video testimonial, you’ll learn how to: Keep CPA from getting out of control in your various campaigns (Google, Bing and more).

CPA 52

CPA PPC SEM Case Study 52

Hinge Marketing

NOVEMBER 12, 2015

Is it any wonder, then, that many CPA firms struggle to grow? SEE ALSO: The Future of CPA Marketing. The recommendations below represent the strategies used by the most successful firms — and they could form the foundation of a high-growth strategy for any CPA firm.

CPA 98

CPA Differentiation Service Word of Mouth 98

Hinge Marketing

FEBRUARY 16, 2015

” He also writes a monthly CPA Insider column for AICPA, which reaches an 80K readership. “Boil it down to one word: the difference between a successful CPA and a mediocre one is empathy.”

CPA 111

CPA Field Blogger Differentiation 111

Hinge Marketing

JANUARY 20, 2014

One of the things that I love about conferences is that they give you an opportunity to step away from the hectic pace of day-to-day demands and get a perspective on what is happening in CPA marketing. What does this mean for marketing your CPA firm?

CPA 105

CPA Trends Barriers Vertical 105

Marketri

MAY 16, 2013

For its annual state of the firm meeting in 2012, WithumSmith+Brown (WSB) took a decidedly different approach to CPA firm video marketing.

CPA 104

CPA Examples Podcast Content Marketing 104

Marketri

MARCH 5, 2013

If you're a CPA, you are most likely plugging away during tax season, and gaining new clients and prospects might be the furthest thing from your mind.

CPA 96

CPA Build Business Cross-Sell 96

Hinge Marketing

JULY 28, 2014

Building your CPA firm’s brand can be a real challenge. Do people think of you as a good CPA firm or a great one? 3 Levels of Your CPA Brand. It is not uncommon for CPA firms to have a well-known practice but have several lesser know ones as well.

CPA 94

CPA Brand Branding Work 94

Marketri

MAY 21, 2013

It seems that the daunting task of managing contacts and CRM systems has followed me throughout my career, despite my tireless efforts to avoid it!

CPA 91

CPA Contact CRM Budget 91

Hinge Marketing

JULY 17, 2014

When it comes to accounting marketing, you want to know the investment is worth it. It can be a challenge to determine which marketing tactics will return the most ROI, especially with new marketing trends always coming into play.

CPA 109

CPA Linkedin Search Engine Transparency 109

Marketri

OCTOBER 6, 2011

CPA 73

CPA 73

Webbiquity

JULY 24, 2012

The single most important metric in a paid search campaign is cost per lead (CPL) (sometimes alternatively referred to as cost per acquisition or CPA). Keywords with a lower, but still respectable, CPA should be bid with a target of making a low ad spot on page one of search results.

Adwords 222

Adwords CPL SERP CTR 222

Choozle

OCTOBER 16, 2018

In programmatic advertising campaigns, the goal is often clear: to increase conversions and engagement. However, not all digital marketing conversions are the same. Knowing the difference between hard conversions vs. soft conversions can help influence your messaging and target audiences.

Conversion 52

Conversion CPA Intent Promotion 52

Cody Ward

APRIL 19, 2012

The advertiser that only pays if they get a customer uses the CPA (cost per action / acquisition) model and is popular for affiliate marketing where publishers are willing to drive traffic to high quality brands and only expect payment when an action is completed.

Activities 118

Activities Cost Per Click Google Online 118

Marketri

NOVEMBER 26, 2012

Putting social media in context is critical to gaining acceptance among a tweet-resistant CPA crowd. Accounting Firm Marketing Accounting Marketing CPA Martketing marketing goals marketing strategy Marketing (General

CPA 115

CPA Satisfaction Social Media Video 115

Marketing Insider Group

JULY 27, 2016

Cost per acquisition (CPA) refers to the amount of marketing or advertising money spent to convert or acquire leads who click on your site or respond to your call to action (CTA).

Acquisition 180

Acquisition Cost CPA Effective 180

Marketing Insider Group

JANUARY 14, 2017

You can measure your traffic-generating ads in terms of CPC or CPM or CPA. In the business world today, we can measure absolutely everything. Take your website as an example. You can measure clicks and views and how many of those views were unique.

CPM 191

CPM CPA CPC Measurement 191

Marketri

JUNE 27, 2013

accounting Blogging Content Marketing CPA Mark Goodfield The Blunt Bean Counter Blogging As a marketing manager, I coach my professional services clients on the ins and outs of blogging, including its countless benefits. However, I find that many people are still reluctant to do it. For you reluctant bloggers out there, I wanted to share my recent interview with expert blogger, Mark Goodfield, a tax partner and managing partner of Cunningham LLP in Toronto, Canada.

Blogger 62

Blogger CPA Opinions Writing 62

EMagine B2B Blog

MAY 26, 2015

Better CPA Bidding. CPA, or cost per acquisition, is the newest bidding model that allows advertisers to choose the price they are willing to pay for a conversion. Plus, they admit that your CPA is likely to increase for a short time until it collects enough data.

CPA 111

CPA Adwords Google Release 111

Outbrain

NOVEMBER 12, 2018

Spreading the budget over more than 15 ads will take longer for our system to find those winning ads, and may drive up your CPA in the interim. Perhaps the top spending ad in your campaign is driving significant conversion volume, but the CPA is not quite where you’d like it to be.

CPA 38

CPA CPC Optimization Campaign 38

NuSpark

AUGUST 5, 2017

Target CPA (cost-per-acquisition). If you want to optimize for conversions, you can use Target CPA to help increase conversions while targeting a specific cost-per-acquisition (CPA).

Adwords 176

Adwords Search ROAS Google 176

Marketing Insider Group

AUGUST 20, 2015

As a rule of thumb, your subscriber cost per acquisition (CPA) should be well under your average sale amount from a new customer and within range of what you pay to obtain other valuable actions , such as webinar sign-ups, free content downloads or even direct sales.

Brand 242

Brand Branding CPA Sites 242

BOP Design

DECEMBER 11, 2018

Let’s look at an example, a financial accounting firm creates a white paper that guides a prospect through the process of selecting the right CPA to help them meet their objectives. How do you decide if your content marketing strategy is effective ?

CPA 108

CPA Strategy Content Marketing Paper 108

bizible

MARCH 22, 2017

Cost-per-acquisition (CPA) : Cost-per-action such as clicks, downloads, and interactions. So a top-of-funnel metric like CPA gets turned into a 1 and revenue gets turned into a 6 (because it is deeper in the funnel and higher order).

Measurement 217

Measurement Correlation CPA CPL 217

QuanticMind

MAY 10, 2018

When you decide on how deep to segment your data, pull a report that contains the geo-segments, cost, conversions, and CPA (including Total CPA). In our example, our account CPA happens to be $30.33

Adwords 52

Adwords CPA Campaign Target 52

bizible

MAY 3, 2018

Steve Schley , VP of Marketing at CPA Global, shares with us how he develops personas and uses them to drive growth. If you've been following our blog, you know we're excited to bring back print. Fast CMO magazine is a leadership and management magazine for B2B CMOs.

CMO 130

CMO CPA Persona Internet 130

Webbiquity

DECEMBER 5, 2017

We work in an age of CPA (continuous partial attention), so to stop a reader long enough to deliver information, I think 3-5 experts and no more than 7 is a meaningful number. A few weeks ago,, a post titled What’s the Ideal Number of Experts for Expert Roundup Posts?

CPA 144

CPA Best Curation Outreach 144

Hinge Marketing

MARCH 10, 2014

Rick Telberg, President and CEO of CPA Trendlines , was introduced to the accounting industry more than 20 years ago when he helped launch Accounting Today magazine as Editor. ” Unencumbered by the constraints of print media, CPA Trendlines is highly flexible and adaptable.

Profiling 101

Profiling CPA Differentiation Industry 101

Fathom

FEBRUARY 9, 2016

If you are like most advertisers, cost per acquisition (CPA) is a key element in determining paid search success. The lower the CPA, the better the perceived performance. CPA, however, isn’t always indicative of success.

Keyword 78

Keyword CPA Adwords Buying Cycle 78

QuanticMind

APRIL 4, 2017

How did industry leader and e-commerce frontrunner Rosetta Stone use cutting-edge data science and machine learning to lift revenue +40% and conversions +50%, while cutting CPA in half? Overall CPA: reduced 50%.

SEM 52

SEM CPA Bundling PPC 52

NuSpark

JUNE 9, 2012

Like with Google, I am tracking direct conversions along with the view-thru conversions, plus a target CPA. With other networks and DSPs you can negotiate target CPC and CPA, based on dynamic CPM. DSPs optimize the retargeting campaigns in order to achieve the target CPC and CPA.

Conversion Rate 282

Conversion Rate Tactics Internet Conversion 282

Hubspot

APRIL 12, 2016

The study reveals a ton of helpful industry-specific benchmarks for both search and display ads, including average clickthrough rate (CTR), average cost-per-click (CPC), average conversion rate (CVR), and average cost-per-action (CPA). Average Cost-per-Action (CPA).

CPA 55

CPA CPC Benchmark Adwords 55

B2B Marketing Traction

JUNE 10, 2010

I had lunch recently with CPA Lynne Leavitt of Brakensiek Leavitt Pleger LLP , The Eclectic Accountants & Business Consultants , and Maureen Bernstein of Kaercher Campbell & Associates Insurance Brokerage. Tweet.

Ethics 132

Ethics Consulting CPA Broker 132

Fathom

NOVEMBER 15, 2013

Cost per lead (CPL) is one of the most recognized measurements, but your school should also focus on these additional paid search metrics for schools: Cost per Application (CPA). While CPL is still an important metric, CPA allows us to see how many people actually start the enrollment process.

Education 117

Education CPL CPA Search 117

Hinge Marketing

JULY 20, 2015

“There’s not many people in the CPA world who tweet, and that helps drive my blog.” Rita formed Keller Advisors, LLC , a consulting firm designed to advise CPA firms on how to improve their business practices. Or they might never have worked in the CPA world at all!”

CPA 97

CPA Consulting Blogger Medium 97