Marketing Craftmanship

NOVEMBER 18, 2013

Despite PRSA’s best efforts, its APR designation does not carry the same weight as MD, JD, CPA, CFA, an MBA degree, or even a Six Sigma belt.

Public Relations 64

Public Relations CPA Transparency Validation 64

Marketing Craftmanship

JULY 13, 2011

This CPA firm’s follow-up marketing effort, which combined the bar association’s implied third-party endorsement with its managing partner’s thought leadership in practice management, resulted in new relationships with three law firms that had not attended the seminar.

Merchandising 11

Merchandising Press Impression Field 11

Marketing Craftmanship

APRIL 17, 2011

If motivated, you can learn as much as your CPA knows about arcane tax laws, as much as your lawyer knows about divorce agreements, or as much as your real estate broker knows about mortgage lending. As the client, would you prefer to be schmoozed by your CPA, or to have him increase your tax refund by $1,500? So keep your former CPA’s phone number, because your TurboTax customer service rep will not be helpful at a tax audit with the IRS.

CPA 9

CPA Broker Transparency Content 9

Marketing Craftmanship

JANUARY 16, 2013

For example, a 25-person CPA firm with an emerging practice among medium-size, privately held businesses sought to add a pharmaceutical company to its client list. Is Your B2B Marketing a Tactical Hodge Podge?

Conversion Rate 2

Conversion Rate Develop Social Media ROI 2

Hinge Marketing

AUGUST 3, 2015

For years, CPA marketing evolved only gradually, moving forward by the force of inertia. But powerful forces are reshaping the marketplace, and CPA marketing must adapt to keep up. What does all of this change mean for CPA firms who want to grow?

CPA 49

CPA Transparency Service Benchmark 49

Hinge Marketing

MAY 12, 2014

The Hinge Research Institute partnered with the Association for Accounting Marketing to conduct a benchmarking study on CPA marketing spending and organic firm growth. For CPA firms looking to stay competitive, marketing is too important to be an afterthought.

CPA 26

CPA Budget Comparison Research 26

Hinge Marketing

NOVEMBER 12, 2015

Is it any wonder, then, that many CPA firms struggle to grow? SEE ALSO: The Future of CPA Marketing. The recommendations below represent the strategies used by the most successful firms — and they could form the foundation of a high-growth strategy for any CPA firm.

CPA 22

CPA Differentiation Service Word of Mouth 22

Hinge Marketing

JANUARY 20, 2014

One of the things that I love about conferences is that they give you an opportunity to step away from the hectic pace of day-to-day demands and get a perspective on what is happening in CPA marketing. What does this mean for marketing your CPA firm?

CPA 26

CPA Barriers Vertical Conference 26

Hinge Marketing

FEBRUARY 16, 2015

” He also writes a monthly CPA Insider column for AICPA, which reaches an 80K readership. “Boil it down to one word: the difference between a successful CPA and a mediocre one is empathy.”

CPA 22

CPA Field Differentiation Writing 22

Marketri

MARCH 5, 2013

If you're a CPA, you are most likely plugging away during tax season, and gaining new clients and prospects might be the furthest thing from your mind.

CPA 20

CPA Cross-Sell Efficiency Demographics 20

Hinge Marketing

JULY 17, 2014

When it comes to accounting marketing, you want to know the investment is worth it. It can be a challenge to determine which marketing tactics will return the most ROI, especially with new marketing trends always coming into play.

CPA 32

CPA Social Media Media Social 32

Marketri

JUNE 27, 2013

accounting Blogging Content Marketing CPA Mark Goodfield The Blunt Bean Counter Blogging As a marketing manager, I coach my professional services clients on the ins and outs of blogging, including its countless benefits. However, I find that many people are still reluctant to do it. For you reluctant bloggers out there, I wanted to share my recent interview with expert blogger, Mark Goodfield, a tax partner and managing partner of Cunningham LLP in Toronto, Canada.

Blogger 43

Blogger CPA Opinions Marketing 43

Webbiquity

JULY 24, 2012

The single most important metric in a paid search campaign is cost per lead (CPL) (sometimes alternatively referred to as cost per acquisition or CPA). Keywords with a lower, but still respectable, CPA should be bid with a target of making a low ad spot on page one of search results.

Adwords 54

Adwords Keyword CPL Content 54

Hinge Marketing

JULY 28, 2014

Building your CPA firm’s brand can be a real challenge. Do people think of you as a good CPA firm or a great one? 3 Levels of Your CPA Brand. It is not uncommon for CPA firms to have a well-known practice but have several lesser know ones as well.

Differentiation 8

Differentiation Practices CPA Impression 8

Marketing Insider Group

JANUARY 14, 2017

You can measure your traffic-generating ads in terms of CPC or CPM or CPA. In the business world today, we can measure absolutely everything. Take your website as an example. You can measure clicks and views and how many of those views were unique.

CPM 99

CPM CPA CPC Measurement 99

Marketri

NOVEMBER 26, 2012

Putting social media in context is critical to gaining acceptance among a tweet-resistant CPA crowd. Accounting Firm Marketing Accounting Marketing CPA Martketing marketing goals marketing strategy Marketing (General

Satisfaction 20

Satisfaction Social Media Video Benchmark 20

Puzzle Marketer

APRIL 19, 2012

The advertiser that only pays if they get a customer uses the CPA (cost per action / acquisition) model and is popular for affiliate marketing where publishers are willing to drive traffic to high quality brands and only expect payment when an action is completed.

Activities 18

Activities Banner Cost Per Click Proposal 18

Marketing Insider Group

JULY 27, 2016

Cost per acquisition (CPA) refers to the amount of marketing or advertising money spent to convert or acquire leads who click on your site or respond to your call to action (CTA).

CPA 67

CPA Acquisition Cost Effective 67

Buzz Marketing for Technology

AUGUST 10, 2009

Cost per Acquisition (the old CPA) has been around since the dawn of the internet. In my last blog post we discussed How Social Commerce will lead to Advocacy Based Marketing (ABM) because of things like Facebook Connect.

CPM 2

CPM Cost Per Thousand Social Acquisition 2

NuSpark

AUGUST 5, 2017

Target CPA (cost-per-acquisition). If you want to optimize for conversions, you can use Target CPA to help increase conversions while targeting a specific cost-per-acquisition (CPA).

ROAS 49

ROAS CPC CPA Adwords 49

EMagine B2B Blog

MAY 26, 2015

Better CPA Bidding. CPA, or cost per acquisition, is the newest bidding model that allows advertisers to choose the price they are willing to pay for a conversion. Plus, they admit that your CPA is likely to increase for a short time until it collects enough data.

CPA 37

CPA Adwords Google Release 37

Hubspot

APRIL 12, 2016

The study reveals a ton of helpful industry-specific benchmarks for both search and display ads, including average clickthrough rate (CTR), average cost-per-click (CPC), average conversion rate (CVR), and average cost-per-action (CPA). Average Cost-per-Action (CPA).

CPA 36

CPA CPC CTR Clickthrough 36

Marketing Insider Group

AUGUST 20, 2015

As a rule of thumb, your subscriber cost per acquisition (CPA) should be well under your average sale amount from a new customer and within range of what you pay to obtain other valuable actions , such as webinar sign-ups, free content downloads or even direct sales.

CPA 71

CPA Brand Branding Sites 71

Hubspot

JUNE 22, 2017

Lesson 1: Fully commit resources or your cost-per-acquisition (CPA) will rise swiftly. One morning, we logged into our marketing dashboard and saw that we were generating trials at twice our target CPA of $50/trial. At this point, we'd driven down CPAs to about $10 under our target CPA.

Spending 57

Spending CPA Ads Media 57

Modern B2B Marketing

JANUARY 10, 2017

Don’t Allocate Budget Based Off CPA. Based on the high cost-per-acquisition (CPA) of some keywords, it might seem like a good idea to reduce your costs by pausing or reducing keywords that are expensive and investing in others that are cheaper.

PPC 51

PPC CPA Keyword Campaign 51

Hubspot

APRIL 4, 2017

Cost-per-acquisition (CPA): Your overall campaign spend divided by the total number of conversions. CPA is an important KPI to keep track of across the entire funnel, as a helpful proxy for how effective your teams are at closing, retaining, and cultivating customers. ROI = (LTV-CPA).

CPA 32

CPA Display Click Funnel 32

Marketri

OCTOBER 6, 2011

CPA 1

CPA 1

bizible

MARCH 22, 2017

Cost-per-acquisition (CPA) : Cost-per-action such as clicks, downloads, and interactions. So a top-of-funnel metric like CPA gets turned into a 1 and revenue gets turned into a 6 (because it is deeper in the funnel and higher order).

Correlation 59

Correlation Measurement CPA CPL 59

NuSpark

JUNE 9, 2012

Like with Google, I am tracking direct conversions along with the view-thru conversions, plus a target CPA. With other networks and DSPs you can negotiate target CPC and CPA, based on dynamic CPM. DSPs optimize the retargeting campaigns in order to achieve the target CPC and CPA.

Conversion Rate 144

Conversion Rate Tactics Conversion Internet 144

Crimson Marketing

JULY 9, 2015

By 2011 Paychex’s cost per acquisition (CPA) was rising. As a result, Paychex increased lead volume by 98 percent within the first year, and CPA declined 43 percent. The best marketers are those who can quickly build a three-dimensional picture of markets and buyers.

Help 105

Help CPA Telemarketing Blasts 105

Marketri

DECEMBER 14, 2012

Everyone thinks CPA's are totally boring, right? even fun…videos from CPA firms. In this case, the goal was to: reinforce the firm's culture, fight the traditional CPA reputation, increase brand recognition, and do something different.

CPA 50

CPA Video Youtube Differentiation 50

NuSpark

JUNE 9, 2012

Like with Google, I am tracking direct conversions along with the view-thru conversions, plus a target CPA. With other networks and DSPs you can negotiate target CPC and CPA, based on dynamic CPM. DSPs optimize the retargeting campaigns in order to achieve the target CPC and CPA.

Conversion Rate 144

Conversion Rate Tactics Conversion Internet 144

Marketri

JULY 19, 2012

According to Philip Whitman, Partner of Erickson Whitman LLC and a leading strategic coach to CPA firms nationwide, CPA firms (and other professional services providers) need to build a marketing culture than transcends every staffing level within the organization.

CPA 57

CPA Trade Exchange Training 57

Hinge Marketing

MARCH 10, 2014

Rick Telberg, President and CEO of CPA Trendlines , was introduced to the accounting industry more than 20 years ago when he helped launch Accounting Today magazine as Editor. ” Unencumbered by the constraints of print media, CPA Trendlines is highly flexible and adaptable.

CPA 23

CPA Profiling Differentiation Industry 23

NuSpark

JULY 5, 2016

Target CPA. If you have a target cost-per-acquisition, you can enter that into Google, and Google will optimize bids to get as many conversions as possible to reach the target CPA.

Adwords 71

Adwords CPA Media CPC 71

Fathom

FEBRUARY 9, 2016

If you are like most advertisers, cost per acquisition (CPA) is a key element in determining paid search success. The lower the CPA, the better the perceived performance. CPA, however, isn’t always indicative of success.

CPA 16

CPA Keyword Buying Cycle Touchpoints 16

The Point

OCTOBER 11, 2012

In the process of managing search marketing campaigns for clients, we occasionally run into situations where client management is dictating that their company “own” certain key search terms on Google.

Positioning 61

Positioning CPA Cost Google 61

Modern B2B Marketing

JANUARY 18, 2016

and uses that info to find new nooks and crannies based off your goal cost per acquisition (CPA) bid that you set. Do change your CPA bid in small increments. Do use target CPA to control traffic volumes. Don’t change the target CPA constantly.

Display 56

Display Adwords CPA Ads 56

Vertical Response

MARCH 18, 2014

Since most small business owners will be focusing on the “clicks to website” ads, we’ll concentrate on the CPC and CPA payment options. If CPA is more inline with your goals, you will be charged every time 1,000 Facebook users see your ad.

Question 40

Question Ads CPA CPC 40

Hinge Marketing

MARCH 20, 2015

Related Stories Finding the Niche Within the Niche: A Profile of Architect and Visible Expert Dale Mulfinger Visible Experts℠: How to Become Visible, Faster CPA Superstar: Blake Christian’s Journey to Visible Expert&#8480.

CPA 36

CPA Industry Linkedin Profiling 36