Marketing Craftmanship

Why Public Relations Does Not Sit at the Senior Management Table

Marketing Craftmanship

Despite PRSA’s best efforts, its APR designation does not carry the same weight as MD, JD, CPA, CFA, an MBA degree, or even a Six Sigma belt.

One Way Smart B2B Marketers Work Backwards

Marketing Craftmanship

This CPA firm’s follow-up marketing effort, which combined the bar association’s implied third-party endorsement with its managing partner’s thought leadership in practice management, resulted in new relationships with three law firms that had not attended the seminar.

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Is Your B2B Firm REALLY Marketing…Or Simply Making Tactical Soup?

Marketing Craftmanship

For example, a 25-person CPA firm with an emerging practice among medium-size, privately held businesses sought to add a pharmaceutical company to its client list. Is Your B2B Marketing a Tactical Hodge Podge?

Will Internet Transparency Devalue Craftsmanship?

Marketing Craftmanship

If motivated, you can learn as much as your CPA knows about arcane tax laws, as much as your lawyer knows about divorce agreements, or as much as your real estate broker knows about mortgage lending. As the client, would you prefer to be schmoozed by your CPA, or to have him increase your tax refund by $1,500? So keep your former CPA’s phone number, because your TurboTax customer service rep will not be helpful at a tax audit with the IRS.

How B2B Marketing is Changing in 2018

1How B2B Marketing. is Changing in 2018 Insights on Priorities, Tactics, and Challenges. from SMB Marketing Leaders Brought to you by 2Introduction This study examined priorities, challenges, and trends for B2B marketers. in 2018, and how the landscape has changed from a year ago.

CPM, CPC, CPA, WTF? A guide to setting campaign objectives

Choozle

CPM, CPC, CPA, CTR, WTF? Cost per acquisition (CPA): Uses algorithms to optimize for cost per action/acquisition. Deciding between CPM, CPC, CPA, and CTR. The post CPM, CPC, CPA, WTF? Acronyms , am I right?

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Fortune 100 Company Decreases CPA by 51% with QuanticMind’s Bespoke Automation Technology

QuanticMind

We tell the story of how a global Fortune 100 company utilized QuanticMind’s bespoke automation technology to significantly improve time savings and CPA.

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How To Build A SaaS Referral Program (+ Drive Down Your CPA)

Roketto

Many SaaS companies grapple with sky-high Customer Per Acquisition (CPA). First and foremost, it’s tough to reach out to B2B buyers; on top of that, the B2B sales cycle tends to be pretty long, and your lead might churn at any point in time, bringing you back to square one.

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The Beginner’s Guide to Cost Per Acquisition (CPA)

Hubspot

To generate as many conversions as possible within the limits of your advertising budget, consider using Google’s target CPA bidding. In the paid acquisition world, clicks can seem like the holy grail. But if you really think about it, clicks only tell you if people arrive to your content.

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Top 5 CPA Marketing Myths

Hinge Marketing

Such is the case with CPA marketing. So we decided to take action and identify the most destructive and pervasive CPA marketing myths. CPA firms underestimate it’s importance. These gaps have tremendous implications for CPA marketing.

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New Secrets of the CPA Referral

Hinge Marketing

And in the face of all this change, firms like yours rely on that old standby — the CPA referral — to survive. So how do high-growth firms go about creating CPA referrals? The post New Secrets of the CPA Referral appeared first on Hinge Marketing.

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CPC vs CPA vs CPM – Understanding Online Advertising Price

Bannersnack

CPM, CPC, and CPA are the three main ways that digital media companies charge advertisers for online advertising. CPM, CPC and CPA – everything you have to know about these 3 important methods and what do you have to know about the online advertising price. Advertising is still a thing in today’s digital marketing context […]. Advertising Marketing

CPM 53

New Research on CPA Marketing Budgets

Hinge Marketing

The Hinge Research Institute partnered with the Association for Accounting Marketing to conduct a benchmarking study on CPA marketing spending and organic firm growth. For CPA firms looking to stay competitive, marketing is too important to be an afterthought.

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Break Free: Five Marketing Challenges Holding Back Your CPA Firm

Hinge Marketing

Is it any wonder, then, that many CPA firms struggle to grow? SEE ALSO: The Future of CPA Marketing. The recommendations below represent the strategies used by the most successful firms — and they could form the foundation of a high-growth strategy for any CPA firm.

CPA 83

CPA Superstar: Blake Christian’s Journey to Visible Expert?

Hinge Marketing

” He also writes a monthly CPA Insider column for AICPA, which reaches an 80K readership. “Boil it down to one word: the difference between a successful CPA and a mediocre one is empathy.”

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5 Trends That Are Shaping the Future of CPA Marketing

Hinge Marketing

One of the things that I love about conferences is that they give you an opportunity to step away from the hectic pace of day-to-day demands and get a perspective on what is happening in CPA marketing. What does this mean for marketing your CPA firm?

CPA 92

CPA Content Marketing: Four Examples of Superb Content by Accountants

Marketri

For its annual state of the firm meeting in 2012, WithumSmith+Brown (WSB) took a decidedly different approach to CPA firm video marketing.

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How Moz Slashed CPA and Boosted PPC Revenue with QuanticMind [Video]

QuanticMind

Ready to learn how one of the biggest web companies in the world increased PPC revenue while simultaneously decreasing their CPA? In this Moz video testimonial, you’ll learn how to: Keep CPA from getting out of control in your various campaigns (Google, Bing and more).

CPA 52

The 4 Skills Every CPA Should Master to Build Business

Marketri

If you're a CPA, you are most likely plugging away during tax season, and gaining new clients and prospects might be the furthest thing from your mind.

CPA 96

Cost per Advocate - the new CPA Model!

Buzz Marketing for Technology

Cost per Acquisition (the old CPA) has been around since the dawn of the internet. In my last blog post we discussed How Social Commerce will lead to Advocacy Based Marketing (ABM) because of things like Facebook Connect.

CPA 130

The Top 10 Contact Management Considerations for CPA Firms

Marketri

It seems that the daunting task of managing contacts and CRM systems has followed me throughout my career, despite my tireless efforts to avoid it!

CPA 91

CPA Brand Strategy: How To Make The 3 Levels Work For You

Hinge Marketing

Building your CPA firm’s brand can be a real challenge. Do people think of you as a good CPA firm or a great one? 3 Levels of Your CPA Brand. It is not uncommon for CPA firms to have a well-known practice but have several lesser know ones as well.

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5 Accounting Marketing Efforts Every CPA Must Know for Higher Growth

Hinge Marketing

When it comes to accounting marketing, you want to know the investment is worth it. It can be a challenge to determine which marketing tactics will return the most ROI, especially with new marketing trends always coming into play.

CPA 97

CPA's: Don't Dodge the Blog | Marketri

Marketri

CPA 73

Measuring marketing data: What to look for and how to get started

ClickZ

In fact, marketing usually boils down to two main questions: How can I reduce my CPA? Data & Analytics budget CDP CPA customer data Data marketing data marketing measurementData, data, data… It sometimes seems like it’s all marketers ever speak about. But how can we actually go about deriving useful insights from the wealth of data that’s available to us, and what sort of things should we be looking for in the first place?

Seven Common AdWords Mistakes to Avoid

Webbiquity

The single most important metric in a paid search campaign is cost per lead (CPL) (sometimes alternatively referred to as cost per acquisition or CPA). Keywords with a lower, but still respectable, CPA should be bid with a target of making a low ad spot on page one of search results.

Search Engine Marketing and Optimization

QuanticMind

These publisher optimization tools and best practices like “Estimated first-page bid recommendations” and “Smart bidding” end up increasing our CPA and thinning our margins on those top keywords. As a mom of two young kids, I am very passionate about providing them with great experiences.

Paid Social for B2B Marketing: Why (and How) It Works

Adaptly

Blog b2b advertising b2b digital advertising b2b marketing b2b paid social b2b social media b2b strategy business to business CPA dynamic creative optimisation dynamic creative optimization Facebook facebook ads facebook advertising facebook targeting Facebook Workplace Instagram paid media paid social paid social targeting personalisation personalised ads personalization personalized ads social media audiences Twitter

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Hard vs. soft digital marketing conversions

Choozle

In programmatic advertising campaigns, the goal is often clear: to increase conversions and engagement. However, not all digital marketing conversions are the same. Knowing the difference between hard conversions vs. soft conversions can help influence your messaging and target audiences.

Online Ad Metrics & the Google Activate Initiative

Cody Ward

The advertiser that only pays if they get a customer uses the CPA (cost per action / acquisition) model and is popular for affiliate marketing where publishers are willing to drive traffic to high quality brands and only expect payment when an action is completed.

2013's Top Three Priorities for Accounting Marketing

Marketri

Putting social media in context is critical to gaining acceptance among a tweet-resistant CPA crowd. Accounting Firm Marketing Accounting Marketing CPA Martketing marketing goals marketing strategy Marketing (General

CPA 115

7 Killer Ways to Optimize Your Landing Page for Lower PPC Costs

Convert

To run scalable PPC campaigns, you need to keep working on bringing down the cost-per-acquisition (CPA) metric on your PPC leads.

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Expert Blogger Shares Secrets to Success: Wit & Wisdom

Marketri

accounting Blogging Content Marketing CPA Mark Goodfield The Blunt Bean Counter Blogging As a marketing manager, I coach my professional services clients on the ins and outs of blogging, including its countless benefits. However, I find that many people are still reluctant to do it. For you reluctant bloggers out there, I wanted to share my recent interview with expert blogger, Mark Goodfield, a tax partner and managing partner of Cunningham LLP in Toronto, Canada.

15 Effective Ways to Reduce Cost Per Acquisition

Marketing Insider Group

Cost per acquisition (CPA) refers to the amount of marketing or advertising money spent to convert or acquire leads who click on your site or respond to your call to action (CTA).

Executives Are in Love with the Wrong Kind of Data

Marketing Insider Group

You can measure your traffic-generating ads in terms of CPC or CPM or CPA. In the business world today, we can measure absolutely everything. Take your website as an example. You can measure clicks and views and how many of those views were unique.

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Digital advertising metrics: Cost-per action vs cost-per click

Choozle

We’ll look at two digital advertising metrics, cost-per-action (CPA) and cost-per-click (CPC), to better understand the advantages and disadvantages of each and how they can assist in measuring success. Digital advertising metrics: Cost-per-action (CPA).

What B2B’s Need to Know About The Adwords Live Stream

EMagine B2B Blog

Better CPA Bidding. CPA, or cost per acquisition, is the newest bidding model that allows advertisers to choose the price they are willing to pay for a conversion. Plus, they admit that your CPA is likely to increase for a short time until it collects enough data.