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Once a unicorn, always a unicorn: Flock Freight’s Bob Wolfley on disruptive innovation, creativity and social careers

Sprout Social

Those case studies are very valuable for Flock Freight, but on social, talking about ourselves all the time doesn’t resonate. How can social teams and marketing leaders make a case for bigger risks? I saw this simple post from Jacob Shipley on LinkedIn and he captured my thinking perfectly: Social media isn’t B2B or B2C.

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Yours In Marketing Episode 1 – ft. Joel Klettke

Directive Agency

On this episode, we interview Joel Klettke, who is the founder of Business Casual Copywriting and Case Study Buddy. Blake Emal : Also, Joel works on Case Study Buddy, building case studies for all kinds of businesses. How do you see the power of LinkedIn from an article publishing perspective?

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Yours In Marketing Episode 1 – ft. Joel Klettke

Directive Agency

On this episode, we interview Joel Klettke, who is the founder of Business Casual Copywriting and Case Study Buddy. Blake Emal : Also, Joel works on Case Study Buddy, building case studies for all kinds of businesses. How do you see the power of LinkedIn from an article publishing perspective?

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Yours in Marketing Episode 5 – SEO Tools with Tim Soulo

Directive Agency

So whenever I publish all sorts of research when I share the blog, it’s actually my ideas of what I want to study and how. And make sure that the topics that you will find in the course of keyword research are something where you can plug the mentions of your business. We’re sometimes running some data studies.

SEO 40
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B2B Search Marketing: 5 Must-Read Tips - Online Marketing Blog

Online Marketing Institute

Including video demos, case studies and newsletters on a site can help B2B organizations build relationships with their audience. Of course this follows effective keywording and SEO. Most B2B websites I've seen push for P2P engagement which kind of goes along with the longer conversion cycle. I need to implement them.

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PKM and the Organization - Pollard

Buzz Marketing for Technology

And CEOs of many organizations, having studied the lessons of Enron, 9/11, Katrina and the Flu, have a nagging feeling that, no matter how great the cost of investing in KM may be, the cost of not knowing is even greater: What most organizations essentially did with KM was automate existing information processes. cultural anthropology tools).