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How to Leverage AI to Scale Your Sales Coaching

Outreach

Now, your reps are no longer expected to remember ALL the information they learned in sales training, which (based on research) was never possible in the first place. The outcome of the game has already been determined, and the opportunity to course correct has already been missed. The sales engagement market is intensely competitive.

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Content-Driven Conversations: The Future of B2B Engagement

Marketing Interactions

Marketers say one of their biggest challenges is creating content that engages and compels their buyers. Given that Forrester finds that 62% of buyers say they can develop selection criteria or finalize a vendor list based solely on digital content, marketers must use technology to effectively grow engagement with buyers.

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9 Ways Channel Data Analytics Can Help Boost ROI

Computer Market Research

Source: Forrester Research. Align sales and marketing tactics. How to Leverage this Data: Before sales and marketing professionals invest their time and resources, they can look into available data to detect if there is a clear path to a successful sale. Identify roadblocks. Improve sale closures. Discover new opportunities.

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How Training Companies Can Scale Marketing, Webinar Transcription

Lead Liaison

To watch “How Training Companies Can Scale Marketing” in its entirety, click here. We’re talking about how to scale marketing, pass qualified leads to sales, and how to progress those leads through the sales funnel to revenue. How does marketing automation system fit into the overall ecosystem? Presenters.

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B2B Website Design Trends that Work for Professional Services

Hinge Marketing

Without much difficulty, visitors should be able to get a sense of how your firm can help them solve the specific challenges they are grappling with (even if your firm offers hundreds of services across many markets). The best performing firms use their digital marketing assets to promote their offline activities.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

You can also ask for training to make sure you’re using all the features to the best advantage. Don’t be afraid to ask for demonstrations or trial accounts (even if you’ve already had a trial with that provider before.) They’ll often work with you to make sure you feel comfortable you’re making the right decision.

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73 Experts Reveal B2B Marketing Trends to Leverage in 2017

SnapApp

As 2016 draws to a close, it's time to look forward and see what B2B marketing trends will shape the road into 2017. While account based marketing, interactive content , personalization, native advertising, and automation are just some of the hot trends that look set to continue into the new year, there are some new kids on the block.