article thumbnail

The Complete Guide to Multivariate Testing

Convert

An outstanding example of this comes from iProspect , a Convert Partner Agency. The agency ran a test that featured pricing page information. For example, you want to test if adding a headline to your landing page will improve conversions. Each experiment you run has a cost. It’s expensive to run MVT tests.

article thumbnail

TOP 15 Content Marketing Agencies in South East Asia

Outgrow

iProspect Indonesia. iProspect is a global marketing agency and caters to some of the best brands around the world. iProspect Indonesia follows a data-driven approach to content marketing. In order to attract your target audience, they can leverage videos, blogs, microsites, landing pages, and more. Dog Digital.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Banner Ads Work; Really

NuSpark Consulting

Traditional media planning uses terms like reach and frequency and not click-through rate or cost-per-click. Here’s a study from IProspect and published by Emarketer showing user behavior from banner ad exposure. Yet, at optimal levels of reach and frequency, brand awareness increases, desire increases, and sales increase.

article thumbnail

Shortening the Industrial Buy Cycle in 5 Simple Steps

Industrial Marketing Today

Let’s say your business offers a software product designed to help business owners efficiently allocate revenue to related expenses to ultimately reduce costs. As such, you are solving the problem of inefficient cost management because at the end of the day, your software helps business owners save money.

article thumbnail

Top 15 Content Marketing Agencies in Eastcoast, USA

Outgrow

Did you know that Content Marketing costs 62% less, yet generates over three times as many leads as outbound marketing? iProspect is an agency based on data, expertise, and technology. iProspect specializes in content, landing pages, product descriptions, blogs, and microsites. Success Stories. – 1.3

article thumbnail

Humans of Marketing: Cameron Muir

Conductor

Then I moved on to iProspect, which is an agency that handles organic and paid search, as well as display advertising. I was with iProspect for about two years. Being a voice for the metrics is key to building a successful program and avoiding mistakes can cost your company time, money, and frustration. I love reading.

article thumbnail

B2B Lead Management Market Heats Up

Online Marketing Institute

3) Search engine marketing services providers – Shar VanBoskirk covers this market, but I’ve found companies like Reprise Media, IMPAQT, iCrossing and iProspect doing a lot more to help B2B marketers understand how to turn search optimization or paid clicks into qualified leads. 4) Online portals – I know, this is a broad category.