Modern B2B

OCTOBER 20, 2023

research from February 2023, it was clear that CMOs were refocusing on the customer, as growth from new customers was looking tougher than ever. So, why the focus on the customer? When the economy isn’t favourable, it typically makes new business acquisition tough, so naturally, we turn to existing customers.

Forrester 52

Forrester Cost per Acquisition Cross-Selling B2B 52

Terminus

MAY 8, 2020

This spans across all marketing, customer success, and sales teams, as you look to better integrate and align all revenue-related areas. Not only for bringing in net new business, but also keeping customers happy and spending more for additional products or services. Meetings Booked.

Account Based Marketing 29

Account Based Marketing ABM ROI Ideal Customer Profiles 29

Albacross

NOVEMBER 4, 2021

Intent data helps to tackle these 3 problems all at once – from the acquisition of first-time customers to retention of existing customers, and further to obtain cross-sell and upsell opportunities. Source: Forrester , 2021). Customers who received helpful information in the buying process were 2.8

Intent Data 52

Intent Data Ideal Customer Profiles Intent Buyer's Journey 52

DealSignal

MARCH 22, 2023

Here, we walk through six actionable lead-generation strategies you can implement today and explain lead-generation best practices that will help you fill the gaps in your data. According to Forrester, companies that excel at lead nurturing generate 50% more sales-ready leads at 33% lower cost. Let’s dive in. #1

Lead Generation 52

Lead Generation Lead Scoring Lead Ranking Cost per Acquisition 52

NetLine

AUGUST 2, 2023

B2B lead generation is the process of identifying and capturing interest from potential customers in your product or service, with the ultimate goal of converting them into buyers. Quality leads are essential for sales success, as they have a higher likelihood of becoming customers and generating long-term value for your organization.

Lead Generation 52

Lead Generation Lead Ranking Sales Management Lead Scoring 52

Single Grain

JUNE 30, 2022

Programmatic ads are one of the most efficient, cost-effective, customizable, and data-driven methods of buying paid media. How to Implement Programmatic Advertising. How Much Does Programmatic Advertising Cost? Analyze customer testimonials to check the credibility of the agency. Top 6 Programmatic Advertising Agencies.

Advertising Agencies 52

Advertising Agencies Paid Search Agency Paid Content Ad Agencies 52

Rollworks

JUNE 3, 2018

Sure, your new implementation might show a marginal 5-10% increase in ROI. It requires the customer to find you, engage with your content, and opt into your funnel. This weak structure is probably why Forrester found that, on average, only 0.75% of leads that companies generate actually result in sales. It’s a nice belief.

Account Based Marketing 40

Account Based Marketing Work Management Top of Funnel Marketing AI 40