Martech

OCTOBER 19, 2022

Traditional media ads can’t measure the true ROI of media campaigns in real-time. Preferred deal is a one-on-one programmatic auction where publishers sell premium inventory at a set CPM price to a selected number of advertisers. These advertisers bid in real-time at or above the fixed CPM price. How much does it cost?

Advertising Agencies 121

Advertising Agencies Paid Content Cost Per Thousand Advertisements 121

Hubspot

AUGUST 8, 2019

If you can create a seamless user journey (which you’ll learn how to do later in this piece), it could mean a huge ROI for your PPC efforts. Pay-per-click advertising is most common in search engine results pages (SERPs), like Google or Bing, but is also used on social channels (although CPM is more common). Maximizing Your ROI.

Paid Content 76

Paid Content PPC Cost Per Thousand Cost Per Click 76

Adobe Experience Cloud Blog

OCTOBER 4, 2012

by Jon Miller One question we hear all the time from customers is how to measure the ROI of social media. While I won’t talk here about the ROI of all social media, I do want to drill into the return on paid social media advertising. You can pay for advertisements on a cost-per-click basis (CPC) or an impressions basis (CPM).

Paid Content 48

Paid Content Paid Social Agency Social Media ROI 48

Act-On

FEBRUARY 26, 2024

Marketers use different attribution models to assign value to different touch points and calculate ROI. Popular attribution methods include first touch, last touch, and multi-touch. What is Cost Per Mille Advertising? CPM is used as a standard measure for buying display ads.

Paid Content 218

Paid Content Advertising Agencies Multi-Touch Attribution Cost Per Thousand 218

Valasys

SEPTEMBER 13, 2019

Integration of the data management platforms & quantification of ROI from ad expenditure : According to research by Dun & Bradstreet, 90% of the B2B brands & agencies believe that the use of data & analytics is changing the way they have been conventionally handling advertising & marketing.

Marketing AI 40

Marketing AI Advertising Agencies Paid Search Agency B2B Marketing 40

Martech Advisor

FEBRUARY 20, 2020

The richer the data and insights a publisher is able to capture about the audience visiting their site, the higher the premium (or CPM ) they can charge advertisers for each ad displayed. On the measurement end, OneView can map even the most complex omni-channel, multi-touch consumer journeys to arrive at true attribution.

Enterprise Management 87

Enterprise Management Work Management Marketing Automation Services Marketing Management 87