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How Can SEO and Paid Media Work Together for Better Results?

Directive Agency

Finally, competition with other websites, such as competitor websites, can often be one-sided due to domain authorities and as age of websites is factored into Google’s rankings, new websites and startups can often find themselves struggling to establish their websites in the SERP (search engine results page). What is PPC? Benefits of PPC.

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Best Practices for Google Ads B2B Targeting

Navigate the Channel

Here’s what to understand about incorporating Google Ads B2B targeting in your content marketing mix. Google Ads is Google’s pay-per-click (PPC) platform, which allows businesses to gain visibility across Google’s assets. Branded keywords can create more conversions and increase SERP.

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B2B Sales and Marketing Terms: A Complete Glossary

Anteriad

International marketing At its simplest level, international marketing involves the firm in making one or more marketing mix decisions across national boundaries. At its most complex level, it involves the firm in establishing manufacturing facilities overseas and coordinating marketing strategies across the globe.

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B2B Sales and Marketing Terms: A Complete Glossary

Anteriad

International marketing At its simplest level, international marketing involves the firm in making one or more marketing mix decisions across national boundaries. At its most complex level, it involves the firm in establishing manufacturing facilities overseas and coordinating marketing strategies across the globe.

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10 Rules for Thriving at an Agency

Directive Agency

We use a number of different tools at Directive Consulting, but one shockingly under-utilized tool is the SERPs (Search Engine Results Page). Refer to this helpful e-book if SERPs is alien to you and your digital marketing strategies. We are not trying to deliver every element of the Marketing Mix.