Remove Cost Per Click Remove Marketing Mix Remove SEM Remove SERP
article thumbnail

Best Practices for Google Ads B2B Targeting

Navigate the Channel

Here’s what to understand about incorporating Google Ads B2B targeting in your content marketing mix. Google Ads is Google’s pay-per-click (PPC) platform, which allows businesses to gain visibility across Google’s assets. Branded keywords can create more conversions and increase SERP.

article thumbnail

B2B Sales and Marketing Terms: A Complete Glossary

Anteriad

International marketing At its simplest level, international marketing involves the firm in making one or more marketing mix decisions across national boundaries. At its most complex level, it involves the firm in establishing manufacturing facilities overseas and coordinating marketing strategies across the globe.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

B2B Sales and Marketing Terms: A Complete Glossary

Anteriad

International marketing At its simplest level, international marketing involves the firm in making one or more marketing mix decisions across national boundaries. At its most complex level, it involves the firm in establishing manufacturing facilities overseas and coordinating marketing strategies across the globe.

article thumbnail

10 Rules for Thriving at an Agency

Directive Agency

We use a number of different tools at Directive Consulting, but one shockingly under-utilized tool is the SERPs (Search Engine Results Page). Refer to this helpful e-book if SERPs is alien to you and your digital marketing strategies. Directive Consulting is an SEM consulting agency. Use the underscore in the search bar.