41 Execs Discuss Key B2B Marketing Metrics to Watch in 2018
SnapApp
APRIL 4, 2018
If you have an engagement goal as part of your campaign, you need an engagement metric (like cost per engagement) for that. And you may need lead gen and sales metrics (like cost per lead and cost per sale or ROI) for those two goals. . Cost-per-click (CPC).
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