6 Ways to Lower Your Customer Acquisition Cost (CAC) in 2024
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JANUARY 3, 2024
It’s a tough spot to be in and likely pushing you to embrace what Johnathan Dane , Founder of KlientBoost and presenter at DEMAND 2023, calls “shortism.” You also need a new page in your playbook that looks something like this: First, run brand awareness ads on Facebook and Instagram, where the cost per click (CPC) is historically lower.
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