41 Execs Discuss Key B2B Marketing Metrics to Watch in 2018
SnapApp
APRIL 4, 2018
Cost-per-acquisition (CPA, ideally under target $). ROAS (booked revenue/media fees). Cost-per-click (CPC). SEMrush | PR & Content Producer. . . For paid B2B marketing campaigns, I look at impressions, clicks, clickthrough rate, conversions, cost per acquisition, and ROI.
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