Unbounce

SEPTEMBER 16, 2021

As you may have heard, Pay-Per-Click (PPC) is a competitive game. PPC is a method of digital advertising in which you aim to get your ads to rank as the highest result displayed for user searches, and you, as the advertiser, pay a fee each time it’s clicked. Pssssst … Do you have a specific PPC-related question?

Landing Pages 145

Landing Pages PPC Paid Content Optimization 145

Hubspot

AUGUST 8, 2019

Despite the fact that 45% of small businesses use paid ads , pay-per-click is still a concept that eludes many of us. As a marketer, PPC is a skill that you should have in your toolbelt — or at least have a basic understanding of. When done right, PPC can earn you quality leads. Benefits of PPC.

Paid Content 77

Paid Content PPC Cost Per Thousand Cost Per Click 77

Webbiquity

NOVEMBER 5, 2019

Technographics (What other software or technologies are likely to be using?). Analyze what they have to offer compared to what you have to offer that matters to this buyer. B2B companies typically target niche markets with specific needs, compared to the broader approach often used for B2C marketing. Market size analysis.

Paid Content 240

Paid Content Sales Management Work Management Marketing Automation Services 240

Single Grain

MAY 10, 2022

In this article, we will explain what an AdWords management agency does and why you need one, plus a curated list of the top 5 agencies. TABLE OF CONTENTS: ↓ What Does a Google AdWords Management Agency Do? What to Look for in a Google Ads Management Agency. What Does a Google AdWords Management Agency Do?

Paid Search Agency 52

Paid Search Agency Adwords Advertising Agencies Paid Content 52

Hubspot

JUNE 19, 2014

Have you ever heard an acronym but you didn''t know what it meant? It’s important for marketers to understand what APIs can do to factor them in to their marketing strategies. B = Budget: Determines whether your prospect has a budget for what you''re selling. CAC: Customer Acquisition Cost. BR: Bounce Rate.

Paid Content 28

Paid Content Work Management Sales Management CMS Development 28

Directive Agency

MAY 9, 2017

The purpose of this piece is to give you actionable ways to execute a B2B marketing and demand generation strategy over a six month period. Part 6: Pay Per Click Advertising. The role of the VP of Marketing is to properly align the daily actions of his or her team with the executive team’s overall objectives.

Paid Search Agency 85

Paid Search Agency Work Management Enterprise Management B2B Marketing 85

Anteriad

APRIL 25, 2023

We’ve all been there—you’ve heard a new buzzword in a meeting or at an event and made a mental note to research what exactly it means later. We’ve all been there—you’ve heard a new buzzword in a meeting or at an event and made a mental note to research what exactly it means later. You’ve come to the right place.

Paid Content 95

Paid Content Sales Management B2B Sales Top of Funnel 95