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Why is Facebook Ads Benchmarking Necessary?

Valasys

Benchmarks are an excellent tool to help you evaluate your ads’ performance and how they compare to your industry peers. Benchmarks are an excellent tool to help you evaluate your ads’ performance and how they compare to your industry peers. Introduction Are you struggling to evaluate the performance of your Facebook Ads?

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How one tech company is doing marketing without cookies

Martech

Szu and her team were reviewing how the company connects with its customers and were concerned about over-relying on Google for acquisition. “We That was largely driven by conversations about our overall customer acquisition strategy, the different sources we look at to get in front of our audience, and the customer journey overall.”

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Measure This, Not That: Your Guide to the Demand Gen Metrics That Matter

Metadata

Liam outlined these backburner metrics in his DEMAND session as follows: Cost metrics: Metrics that measure the cost per something —think cost per lead (CPL) and cost per acquisition. Unfortunately, the metrics you’ve relied on in the past probably aren’t enough to show that anymore.

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Google Ads Audit Template: Your Complete Checklist

Single Grain

You will also have access to a free template checklist that you can use for your pay-per-click audit to improve your overall ad rank on the Google search network! You will also have access to a free template checklist that you can use for your pay-per-click audit to improve your overall ad rank on the Google search network!