Martech

APRIL 5, 2023

Identity graphs Most identity resolution vendors maintain a proprietary identity graph or database that houses all the known identifiers that correlate with individual consumers. There is no standard model for an identity graph.

Mobile Advertising 106

Mobile Advertising Ideal Customer Profiles Privacy Paid Search Agency 106

Martech

SEPTEMBER 28, 2021

Every identity resolution vendor profiled in this report maintains a proprietary identity graph or database that houses all the known identifiers that correlate with individual consumers. Addressability is another factor that can help marketers measure their match accuracy by assessing the number of consumers that can actually be contacted.

Marketing Automation Services 116

Marketing Automation Services Privacy Enterprise Management Work Management 116

SalesIntel

JANUARY 10, 2024

Quality and validation go beyond basic demographic criteria. This allows them to pressure you into repurchasing their license with the threat of deleting your data or facing legal action. How effectively does the B2B data platform sync with your current tech infrastructure?

Ideal Customer Profiles 40

Ideal Customer Profiles B2B Sales Advertising Agencies Marketing Budget 40

Martech Advisor

SEPTEMBER 16, 2019

Your pilot program could start with an info grab about one show's attendee demographics or the expected value of a booth. If you have Tableau, Spotfire, or a similar business intelligence dashboard, you can integrate your CRM data into that tool to correlate it with your sales data in a single view. But have you proven ROI?

Lead Ranking 67

Lead Ranking CRM Sales Qualified Leads Lead Scoring 67

Single Grain

MAY 31, 2023

You can know which audience segments are more likely to make a purchase so that you can target your preferred demographics accurately. Additionally, consider factors like cost, licensing terms and the ability to customize and integrate the platform with your existing workflows.

Marketing AI 52

Marketing AI Advertising Agencies Lead Ranking Marketing Automation Services 52

Single Grain

AUGUST 24, 2023

So, for example, instead of investing $500 monthly on a particular software subscription, the agency, benefiting from bulk or enterprise licenses, can offer you access at a fraction of that cost. Audience Demographics : Knowing the specifics of your target audience — age, gender, location, income, education, etc. —

Advertising Agencies 98

Advertising Agencies Paid Search Agency Paid Content Marketing Agencies 1 98

Webbiquity

JANUARY 31, 2017

Rather than paying a monthly fee, users pay a one-time $30 licensing fee per site to download and use the current version with updates available free or at a low cost.” Perform trend analyses, regressions, and correlations for statistical understanding. Sample review: “Mint is a simple alternative to Analytics.

Marketing Analytics Tools 100

Marketing Analytics Tools Marketing Automation Services Analytics Enterprise Management 100