Litmus

JUNE 7, 2019

Getting Started with Interactive Emails will arm you with the basic tools to start adding your own interactive effects to email while making sure all email clients are covered with solid fallbacks. Understanding advanced CSS pseudo-selectors for next-level hover effects. What will you learn? When and how to use CSS animation in email.

VALS 49

VALS Paid Search Agency Enterprise Management Email Campaigns 49

ConvertKit

NOVEMBER 20, 2020

But the biggest challenge most creators face with email marketing isn't copywriting or automation, as you might expect. Finally, email can be 100% text-based (with no visual elements) and still be effective, so you don’t have to spend time creating graphics unless you want to. You can write emails as long or as short as you like.

Opt-out 135

Opt-out Opt-in Landing Pages Work Management 135

Brandpoint

DECEMBER 3, 2020

Val Geisler, Fix My Churn I really hope that 2021 is the year of the customer. Trailblazing marketers have already lain the groundwork in showing the commercial benefits of using AI-Powered Copywriting to generate sensitive messaging at scale, delivering more revenue and a greater level of control.

Planning 156

Planning Paid Search Agency VALS Allocation 156

Litmus

JANUARY 3, 2019

But creating effective welcome and onboarding emails is hard ! In it, onboarding email expert Val Geisler and Litmus’s Chad S. With decades of email marketing experience between them, they’ll share hands-on copywriting suggestions, design feedback, and strategic takeaways that you can apply to your own campaigns.

Peer-to-peer 62

Peer-to-peer Optimization VALS Copywriting 62

Unbounce

JULY 30, 2019

Aaron Orendorff, the founder of iconiContent and former editor in chief at Shopify Plus, suggests instead creating promos that encourage more spending: Not only is traditional discounting becoming less effective over the holidays, but it can also substantially lower brand value as well as AOV (average order value). Post-Click Upselling.

Landing Pages 111

Landing Pages Bundling Urgency Marketing Ad Exchange 111

Litmus

SEPTEMBER 25, 2023

White (Head of Research, Oracle), Leah Miranda (Lifecycle Marketing Manager, Zapier), Jay Oram (Head of Development, ActionRocket), and Darryl Bolduc (VP of Product, Acoustic) as they dug into the fascinating effects AI has had on our industry… and looked forward to its potential uses for the future. Thanks for the tips, Val!

Marketing AI 97

Marketing AI VALS Top of Funnel Work Management 97