Instagram Reels vs. TikTok: which is the best short-form video platform?
Sprout Social
MARCH 31, 2022
Unlike other social networks where videos might be meticulously edited, unpolished and organic content tends to perform best on TikTok. For example, brands like Yours Skincare have built an organic and ad presence on TikTok that centers around skincare tips, product showcases and explainer videos breaking down beauty product ingredients.
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