Salesforce Marketing Cloud

DECEMBER 20, 2023

If you measured it today, how would your business score on AI transparency? Whether you’re using artificial intelligence (AI) to recommend products, develop drugs, or screen job applicants, you’re entrusting it with data without fully understanding how it makes decisions. It helps to follow a framework.

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Marketing AI Transparency Lead Ranking Ethics 111

Martech

JULY 14, 2023

Artificial intelligence continues to take the marketing world by storm. For example, Verified Market Research estimates the AI content writing market will grow eightfold over the decade and be worth nearly $6.5 The use of AI is inevitable and worth investigating. However, all AI software is not equal.

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Marketing AI Practices Tools Copyright 88

Animalz blog

MAY 15, 2023

You and I are at the dawn of a new era in content marketing: the age of generative AI. How much should we rely on AI-generated content? We’ve collected our resources and insights to create a one-stop survival guide for anyone making their way through this AI transition. What are the risks and benefits?

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Marketing AI Generation Content Marketing SERP 127

Martech

MARCH 14, 2023

As marketers explore this generative AI tool without restriction, CMOs must assess its impact along three key functions: content production, ideation and market research. Assessing ChatGPTs impact on key marketing functions 1. Dig deeper: Does ChatGPT pose an existential threat to marketers?

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Sword and the Script | B2B

DECEMBER 26, 2023

Some marketing and communications predictions suggest AI will change the world; others see a tailspin of noise and and see humanity as a path for differentiation Most marketing and PR professionals have formed strong viewpoints on AI. Yet it’s also interesting to note there were quite a few that didn’t mention AI at all.

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B2BMarketing.net

MAY 17, 2024

After using Amazon’s Alexa for several years, and finding its responses somewhat lacking and very boilerplate, I began to see the concept of a Jarvis-like AI from Iron Man as a tangible reality; the sad nerd that I am. Consider this a go-to guide to AI. How does AI actually work ?

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Internet Marketing Training First-Mover Advantage Copyright 52

ClearVoice

SEPTEMBER 25, 2023

Recently, one of our ClearVoice customers came to us and said: “We want to create 20,000 pieces before Thanksgiving using AI, but they have to be of the highest quality. We’ll also explore how to best use AI to enhance specific content types and finish with a step-by-step guide for employing AI in your content strategy.

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