Optinmonster

AUGUST 19, 2023

In this article, we’ll share 20 recent and relevant affiliate marketing statistics you need to find profitable opportunities and boost your conversion rates. More Than 80% of Brands Use Affiliate Marketing Programs A study by Rakuten/Forrester Research found that 8 out of every 10 brands (which is 80%) use affiliate marketing programs.

Statistics 57

Statistics Cost per Acquisition Advertising Agencies Cost Per Click 57

Oktopost

JANUARY 12, 2021

Simple conversations can help you understand how customers’ needs are evolving; or what’s stopping your leads from closing the deal. Tracking leads stemming from ads and their cost-per-acquisition (CPA) is instrumental in determining an ad campaign’s ROI. . Marketing KPIs. Social Media .

Paid Content 101

Paid Content B2B Marketing Top of Funnel Cost per Acquisition 101

Hubspot

JULY 15, 2020

Even before the world changed, Forrester showed that 65% of B2B buyers prefer to conduct their purchase research online rather than work with a salesperson (and we know that's who you had staffing your booths). This will look like CTR, CPM, CPA, CTOR, etc. The resounding answer? Go digital. You can measure this, as well.

Demand Generation 94

Demand Generation Account Based Marketing Ideal Customer Profiles ABM 94

Albacross

NOVEMBER 4, 2021

Intent data helps to tackle these 3 problems all at once – from the acquisition of first-time customers to retention of existing customers, and further to obtain cross-sell and upsell opportunities. Source: Forrester , 2021). Source: Forrester , 2021). It can drastically increase your CTR and reduce your CPA.

Intent Data 52

Intent Data Ideal Customer Profiles Intent Buyer's Journey 52

DealSignal

MARCH 22, 2023

The shorter the form is, the higher the chance there is of conversions. According to Forrester, companies that excel at lead nurturing generate 50% more sales-ready leads at 33% lower cost. Time to conversion: This metric measures the average amount of time it takes for a lead to convert into a paying customer.

Lead Generation 52

Lead Generation Lead Scoring Lead Ranking Cost per Acquisition 52

NetLine

AUGUST 2, 2023

Source: Forrester Some of the lead types that have featured in versions of this model include: Inquiries (INQs): As the name suggests, these are leads that have come as the result of direct contact from potential customers. At the most basic level, track KPIs such as conversion rate, cost-per-lead, and return on investment (ROI).

Lead Generation 52

Lead Generation Lead Ranking Sales Management Lead Scoring 52

Single Grain

JUNE 30, 2022

Programmatic advertising offers advanced tracking features that let you see the number of conversions and the category and value of each conversion. that assist in maximum conversions. How do you measure conversions? Strategic search for relevant keywords with a focus on conversion. Complete Transparency.

Advertising Agencies 52

Advertising Agencies Paid Search Agency Paid Content Ad Agencies 52