game-theory vertical 
Crimson Marketing
OCTOBER 15, 2015
Search algorithms change all the time — content and SEO strategies have to be revisited at least yearly to make sure they’re still effective.” ” When you put all your eggs in the tools basket, you can “become pigeon-holed in a vertical, which actually leads to a narrow perspective and lost understanding of the overall space.”
Metadata
FEBRUARY 2, 2023
B2B marketing is a lot of what-have-you-done-for-me-lately and a never-ending game of follow the leader. Sales-led: The founder has relinquished some control and tasked the Sales team with driving revenue. But that’s what makes it so fun: its fast-moving nature keeps us on our toes and constantly looking for ways to improve.
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Convert
SEPTEMBER 16, 2022
Their content is focused on the discipline of experimentation, albeit in their own niches and verticals. In short, these experts have gone above and beyond with their content, not just disseminating information but helping people think like an optimizer. Rishi’s Most Compelling Content. Andra’s Most Compelling Content.
Smashmouth Marketing
MARCH 19, 2009
Poker, for math geeks, is more of a science than a game, a gamble or an art form. You know that your average deal size is $20k, and with this type of lead you've measured historically that 5% over time convert to opportunities, and your sales team closes 25% of those deals. Should you kill that vertical? Let me explain.
Smashmouth Marketing
MARCH 3, 2009
Poker, for math geeks, is more of a science than a game, a gamble, or an art form. You know that your average deal size is $20k, and with this type of lead you've measured historically that 5% over time convert to opportunities, and your sales team closes 25% of those deals. Should you kill that vertical? Let me explain.
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