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Want Your Business to Grow? You Might Need to Break Some Patterns | What’s Your Edge?

Vision Edge Marketing

The problem is that bad patterns lead to poor performance – or in my case, longer race times. All of us rely on patterns, that is a recurrent automated response to help us save time, effort and potentially minimize risk. Winning at a triathlon if you don’t know how to ride a bike or swim is quite a challenge. I know from experience.

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5 Takeaways from the 2024 AEC High Growth Study

Hinge Marketing

about three times faster than their No Growth peers. High Growth firms enjoyed an average profit of 18%—twice the level of the No Growth contingent. Explore the Full Report 3: They Plan to Invest in Creating Content this Year High Growth firms never rest on their laurels. Let’s find out how.

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How to optimize your marketing budget: Do more with less

Sprout Social

Marketers are finding it increasingly difficult to set the right budget, optimize it and keep the leads flowing. You’ll need a plan to address top budget concerns to provide clarity and control over every dollar spent. Managing social media and other marketing channels in this economy can be challenging.

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Is A Sales Team Lead Role Worth Exploring?

Zoominfo

Vice President of Sales at ZoomInfo, Steve Bryerton, shares his thoughts on how to implement a Team Lead within your organization. Before jumping the gun and hiring a seasoned veteran or promoting a rep from your (relatively) green team to Sales Manager, you should consider a middle ground: a team lead role for the inbound crew.

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Is A Sales Team Lead Role Worth Exploring?

Zoominfo

Before jumping the gun and hiring a seasoned veteran or promoting a rep from your (relatively) green team to sales manager, you should consider a middle ground: a team lead role for the inbound crew. Are there risks associated with a team lead role? But, trust me, the team lead role, can work. And work well. Now, is it perfect?

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How to Write a Marketing Budget Your CFO Will Enthusiastically Support

Adobe Experience Cloud Blog

I can’t tell you how many times I see marketing leaders develop a plan and budget without any context for the business or division’s overall goals. How can you write a marketing plan and budget without knowing what everything is building towards? Organize By Business Objective (Instead of Marketing Function).

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High Growth Study 2022: Technology and Software Firms Uncover the Secrets to Growth

Hinge Marketing

Technology and software firms have invested the time and resources to ensure that they are getting the amount of leads they need to grow their businesses. In fact, technology and software firms lead all professional services industries in the proportion of leads generated by digital sources. The #2 challenge has changed as well.