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Content Standard
MAY 6, 2024
A Content Disrupted podcast with esteemed marketing professor and consumer behavior expert, Dr. Michael Solomon. Access this and more Content Disrupted episodes on Apple Podcasts , Spotify , or Google Podcasts. Marketing to Today’s Chameleon Consumer: Insights from Dr. Michael Solomon from Skyword on Vimeo. How can your brand keep up?
Industrial Marketing Today
APRIL 23, 2012
I’ll go out on a limb and state that content marketing for engineers is different. Call it P2P (Person-to-Person) marketing if you will. However, to engage with engineers and address their needs (WIIFM), your marketing content needs to have a different flavor of storytelling.
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Sprout Social
JUNE 27, 2023
Bob Wolfley has worn many hats: Content creator. We talked about his approach to marketing through award-winning content like the “Define Your Load” campaign with Steve Burns, which earned a Cannes Lion for B2B Creative in the Challenger Brand category in June 2023. It was my first piece of video content too. Brand manager.
Webbiquity
OCTOBER 8, 2019
The next largest expense is usually content production: website copy, blog posts, marketing collateral, white papers, ebooks, video, infographics, social media posts, etc. But in the business world, products and services often impact multiple users across different functions. C omplexity. Multiple Users / Stakeholders. Group Decisions.
Heinz Marketing
JULY 16, 2018
I’ve heard it described as P2P, people to people. Well, cold calling’s dead, and forms are dead, and content’s dead. It’s even more important than ever today, in a world where we’re just driving people to our content in different forms of marketing. We think of B2B as business to business.
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