Content P2P Storytelling Blog 
Industrial Marketing Today
APRIL 23, 2012
I’ll go out on a limb and state that content marketing for engineers is different. Call it P2P (Person-to-Person) marketing if you will. However, to engage with engineers and address their needs (WIIFM), your marketing content needs to have a different flavor of storytelling. I know it’s Emerson again.
Vidyard
APRIL 17, 2015
Featuring an all-star lineup of speakers and keynotes, and a huge partner showcase in San Francisco’s iconic Moscone Centre, Summit educated and inspired marketers on topics from storytelling with content to managing employee engagement. I was just making content that met what people needed.”
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ClearVoice
OCTOBER 9, 2018
In major cities, content marketing agencies often define and hone their practice areas, core competencies, and the industries in which they specialize. Have FOMO when it comes to your local content marketing? Read the paper, blogs, etc. But the best blogger in my city is a hilarious snarky blog: TheLostOgle.com.
Webbiquity
OCTOBER 8, 2019
The next largest expense is usually content production: website copy, blog posts, marketing collateral, white papers, ebooks, video, infographics, social media posts, etc. B2B marketers need to produce content to help the buyer answer questions and obtain approval. as well as why the vendor chosen offers the best solution.
Heinz Marketing
JULY 16, 2018
I’ve heard it described as P2P, people to people. Well, cold calling’s dead, and forms are dead, and content’s dead. It’s even more important than ever today, in a world where we’re just driving people to our content in different forms of marketing. We think of B2B as business to business.
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