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What Is B2B (Business-to-Business)?

ClearVoice

Business-to-business content marketing: types of content. Native content in industry publications. This campaign serves as a wide net to catch thousands of small business owners, but simultaneously, more targeted marketing and sales efforts are running in other channels to reach large potential customers. Case studies.

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8 Best Welcome Emails and How to Implement Them

Vision6

But let’s take a look at all the benefits in finer detail: Higher open and click rates Did you know welcome emails have an average open rate of 42%, which is significantly higher than your average email open rate? Increased customer retention A well-crafted welcome email nurtures your brand-subscriber relationships.

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Trending in Email Design: Photography

Litmus

In our “Trending in Email Design” series, we look at the hottest digital design trends and dive into how they translate into email marketing. In 2019, custom illustration was the hottest trend across many areas of design, including email. There are so many creative ways to use photography as visual content.

Design 113
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6 Inbound Marketing Case Studies to Inspire Your Own Strategy

Single Grain

Inbound marketing is a marketing strategy that aims to attract potential customers through the creation of valuable content and experiences that align with their interests and needs. Search engine optimization: Optimizing your website and content via SEO to rank higher in the SERPs for relevant keywords and phrases.

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48 Content Marketing Tools to Make Your Life Easier

Single Grain

Content is definitely the future of marketing. Check out these content marketing stats: Content marketing costs 62% less than traditional marketing and generates 3x as many leads. . 70% of marketers are actively investing in content marketing. TABLE OF CONTENTS: ↓ What Is Content Marketing?