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Foolproof Formulas to Turn a Cluttered Twitter Stream Into Real Business

Hubspot

Because they were using HubSpot''s Social Inbox , that lead information was infused directly into their view of the conversation -- which you can see below under "Lifecycle Stage.". Direct the help-seeker to a piece of useful content behind a conversion form. Reply with information that will help them navigate that decision.

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Harnessing the Power of Content: Open-Source Software Promotion Strategies

ClearVoice

Your content should appeal to the open-source community, demonstrating seamless integration into their systems and business dynamics. These help shape and inform your promotion strategies to better resonate with your target audience, making them more relatable and relevant to real-world use cases.

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105 Types of Content to Fill Up Your Editorial Calendar

Convince & Convert

From our research at CoSchedule , we found that planning awesome content is a major challenge for most content marketers. That’s why we recently launched a new feature for our content marketing editorial calendar tool that helps marketers plan any type of content they could possibly want to publish. Here ya go.

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105 Ideas to Add to Your Editorial Calendar

Convince & Convert

From our research at CoSchedule , we found that planning awesome content is a major challenge for most content marketers. That’s why we recently launched a new feature for our content marketing editorial calendar tool that helps marketers plan any type of content they could possibly want to publish. Here ya go.

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20 Conversion Optimization Tips for Zooming Past Your Competition

Unbounce

I talk more about the process of finding underperforming landing pages in my piece on content optimization if you want to learn step-by-step how to do that. Build out testimonials with well-known users to showcase authority. Things you can do to evangelize CRO and experimentation: Write down your learnings each week on a company wiki.