Content Demographics Opt-out Privacy Protection 
Blue Flame Thinking
SEPTEMBER 13, 2021
This update pushed privacy settings back into the spotlight and required users to opt in to tracking, of which only 5% of users approve. With the expected launch of iOS 15 this September, Apple is adding another highly debated privacy feature, Mail Privacy Protection. The Challenges of Increased Privacy.
Navigate the Channel
SEPTEMBER 15, 2023
AI-powered tools and algorithms can analyze vast amounts of data to deliver highly personalized content and recommendations. Here’s why: Personalization at Scale One of the most compelling aspects of AI-driven marketing is its ability to deliver hyper-personalized content and recommendations to consumers.
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Convert
APRIL 26, 2022
Ask the following questions: Are the legal bases mentioned in their Privacy Policy? is the content of the data subject made clear and simple when explaining the granting of consent)? There are several lawful bases that Convert relies upon, which are published in our privacy policy.
Litmus
FEBRUARY 27, 2024
It wasn’t long after that Apple launched Mail Privacy Protection , which hides subscribers’ IP addresses… aka making it impossible to tell who opened your emails, if they’re using Apple Mail. You’re already collecting a lot of this data already: Names, addresses, and demographic information, for example.
Litmus
JUNE 23, 2022
Litmus’ SVP of Marketing Cynthia Price, recently shared her thoughts with Forbes contributor Gary Drenik on how marketing could be impacted by data privacy measures long-term and why personalization deserves a head seat at the marketing table. Or, check out the full piece on Forbes. Read on for some of the highlights that she shared.
Litmus
DECEMBER 13, 2021
Then in 2020, it was the California Consumer Privacy Act (CCPA) which strengthened measures in the U.S. 2021 was the year of Apple’s Mail Privacy Protection (MPP) , and looming on the horizon is the death of third-party cookies from Google in 2023. How to privacy-proof your email program. Double opt-in (DOI).
Choozle
FEBRUARY 19, 2019
Before you start freaking out, a large majority of your data is collected, anonymized, and encrypted. Moreover, nine out of 10 Americans worry about online privacy and data security, with 54 percent citing identity theft and 16 percent credit card fraud as top concerns. newsletter sign-ups or forms filled out).
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