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Why Intent Data is a Must-Have to Boost Your Revenue in 2022?

Albacross

And 62% of B2B buyers can make their purchase selection solely based on digital content. Intent data helps to tackle these 3 problems all at once – from the acquisition of first-time customers to retention of existing customers, and further to obtain cross-sell and upsell opportunities. Source: Forrester , 2021).

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What are the top skills you need for digital marketing?

Martech

Outside of social engagement, these KPIs are all aligned with financial metrics. Third-party cookie deprecation Google plans to phase out third-party cookies in Chrome by 2024. Still today, 75% of marketers rely on third-party cookies. This is a trend that I’ve seen over the last 5 to 7 years.

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How to Promote Your Content Using Paid, Earned & Owned Media

Hubspot

This post originally appeared on the Insiders section of Inbound Hub. To read more content like this, subscribe to Insiders. Some people think content promotion isn’t complicated. As a result, brands that wish to rely on these tactics must have patience -- or double down on promotional efforts.

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Measure This, Not That: Your Guide to the Demand Gen Metrics That Matter

Metadata

Unfortunately, the metrics you’ve relied on in the past probably aren’t enough to show that anymore. It’s time to say goodbye to the demand generation metrics you love B2B marketers are creatures of habit, and that includes leaning on the same metrics we’ve used for years to measure the impact of our demand generation strategies.

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B2B Lead Generation Boosters: 25 Rocket-Fueled Strategies and Ideas to Propel Your Pipeline

NetLine

Before we do, let’s have a quick refresher on what B2B lead generation is and define the different types of sales leads that exist in the B2B world. For example, one of the most popular is the SiriusDecisions Demand Waterfall (known also as the Demand Unit Waterfall since 2017). 3… 2… 1… Blast off!

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Best Programmatic Advertising Agency: Top 6 Choices for 2022

Single Grain

Programmatic ads are one of the most efficient, cost-effective, customizable, and data-driven methods of buying paid media. By 2023, it's estimated that 91% of total digital ad spend will be on programmatic technology. We'll also share some tips on hiring the best agency to run effective ad campaigns for your business.

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The Customer Journey Starts Here

GreenRope

Because the customer journey begins with awareness, it can often be difficult to lay out all of the different ways a person can embark on this journey. For the sake of length, we are going to focus on some of the most used lead generation tactics. Social Media – This is a big one.