Writing on the Web

APRIL 25, 2011

Storytelling and personalization is the biggest missing piece in content marketing as I see it. If you’re not writing real stories, your content – on your blog, in your newsletter, on your web pages – runs the risk of being boring. Storytelling is the best way to do that. Blog this on Blogger.

Content Marketing 100

Content Marketing Digg Storytelling Content 100

Writing on the Web

JANUARY 11, 2011

The best way to gain attention and engage readers is through storytelling. Some bloggers and writers are natural storytellers, some aren’t. Your online content should be no different. Related posts: Content Marketing Favorites: Telling Stories. Content Marketing with Blogs: What Do You Believe?

Content Marketing 100

Content Marketing Digg Storytelling Content 100

Writing on the Web

NOVEMBER 11, 2010

What are two key elements to creating content that get results? I stumbled across an interesting quote on a site that gets to the heart of content marketing matters: “Evolution tends to favor action over thinking. Emotion and narrative … Remember these two crucial keys to content marketing. That hasn’t changed.

Personalization 100

Personalization Content Marketing Brand Identity Branding 100

Writing on the Web

JANUARY 12, 2011

Good content marketing requires good storytelling. Related posts: Content Marketing with Stories: Better than Facts. Client Stories Make the Best Content for Marketing. Content Marketing Favorites: Telling Stories. Content Marketing Tips to Get More “Juice&#.

Content Marketing 100

Content Marketing Tips Digg Ideal Customer Profiles 100

Writing on the Web

APRIL 18, 2011

ET , I’m giving an open webinar to share my tips and tools that make online marketing manageable, especially for service professionals, solo entrepreneurs, busy consultants, coaches, etc. Time-Saving Tips for Content Marketing Results – Register to get the recording, handouts and a marketing road map.

Content Marketing 100

Content Marketing Work Management Digg Content 100

Writing on the Web

APRIL 19, 2011

How do you get content marketing results? This and other key tips will be discussed Wednesday April 20, 2011 on an open webinar I’m giving: Time-Saving Tips for Content Marketing Results. If you are a coach, doctor, lawyer, any professional, you are trying to differentiate yourself in a crowded market.

Tips 100

Tips Content Marketing Digg Content 100

Writing on the Web

JANUARY 14, 2011

Telling stories is a fundamental part of good content marketing. Stories have so much marketing clout, they make it possible for little businesses to compete with the big guys. It inspires other independent professionals to ramp up their content marketing and in particular their blogging. What’s your story?

Content Marketing 100

Content Marketing Content Digg Internet Marketing 100