Buzz Marketing for Technology

MARCH 25, 2010

In my last post we discussed the 4 reasons why using Social Media pays to provide Support : Customers prefer a good customer experiences to low prices, helps aid in spreading WOM, makes customer less likely to defect and results in high profitability for the company. Share this on Facebook. Tweet This! Share this on Linkedin.

Service 100

Service WOM RSS Digg 100

Buzz Marketing for Technology

APRIL 15, 2010

It’s that WOW or should I say WOM that enhanced the value of their marketing and attracted a player like Amazon. The downside of poor customer service has been well documented on the web because social media acts as the accelerant to negative WOM (think Dell Hell, Motrin Moms, and most recently Nestle). Share this on Facebook.

WOM 100

WOM Service Word of Mouth Paid Search Agency 100

Buzz Marketing for Technology

MARCH 23, 2010

The issue of the customer experience always becomes how do we improve it and how are we going to pay for it – since the contact center is typically considered a cost center. But after you look at the research below it will be hard to call the contact center a cost center for long. Share this on Facebook. Every Industry!

Social Media 100

Social Media Paid Search Agency WOM Media 100

Buzz Marketing for Technology

DECEMBER 1, 2010

Moreover, great customer experiences drive positive word of mouth (WOM) which capitalizes on the viral nature of Social Media. Not everyone enjoys calling into a contact center and more and more as social media evolves it provides a choice to your customers on how to interact with you. Share this on Facebook. Tweet This!

Social Media 100

Social Media ROI Social Marketing B2B Marketing 100

Buzz Marketing for Technology

MAY 19, 2010

Not only that but a recent Forrester study showed that customers actually prefer a better customer experience compared to everyday low prices, and moreover great customer experiences drive positive word of mouth (WOM). Layering on social media tactics for support can also decrease your contact center costs. Share this on Facebook.

Paid Search Agency 100

Paid Search Agency ROI Peer-to-peer WOM 100